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• Top MBA Schools Taking to Social Media Channels
  Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing ...
  Blogging, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Online Consumers Favor Public Feedback From Brands
  Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such ...
  Customer Relationships, Customer Service, Email, Facebook, Research Summaries, Social Media, Social Networking, User-Generated Content
• Online Seniors Integrating Technology Into Their Lives
  Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they ...
  Advertising, Email Marketing, Facebook, Research Summaries, Social Networking, Websites
• Free Friday: Learn About Successful Facebook MarketingVerónica Jarski
  How crazy-popular is Facebook? More than 55% of the worldwide Internet population uses it. So, how are you doing in your efforts to reach your target audience via Facebook?
  Content, Facebook
• Why I Love Google+Guy Kawasaki
  I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing ...
  Facebook, Google, Google+, Pinterest, Social Media, Twitter
• Driving Engagement With the New Facebook Ad Optimization Features
  Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
  Advertising, Branding, Facebook
• One-Third of Americans Recommend Brands They Like, Follow
  Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic ...
  Facebook, Research Summaries, Social Networking, Twitter, Voice of the Customer
• Seven Tips for Using Social Media From the Good Shepherd Sisters of QuebecVerónica Jarski
  What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media ...
  Blogging, Content, Facebook, Social Media
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• Five Ways to Use Facebook Timeline for Business
  The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling ...
  Branding, Customer Engagement, Facebook
• Facebook Tops Social Login Preferences
  Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of ...
  Facebook, Mobile Marketing, Research Summaries, Social Media, Social Networking, Websites
• Social Media Ad Spend to Reach $9.8B by 2016
  Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) ...
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Six Ways Brands Are Optimizing Facebook TimelinesMark Cooper
  Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline ...
  Content, Facebook, Social Media
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• Adoption of Facebook's Social Ads Grows Fourfold
  Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in ...
  Advertising, Facebook, Research Summaries, Word-of-Mouth
• Brands' Posts Rival Friends' in Social Media Influence
  Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.
  Content, Corporate Communications, Facebook, Research Summaries, Social Media, Twitter, Word-of-Mouth
• LinkedIn Beats Twitter and Facebook in B2B Conversions
  Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.
  Facebook, Lead Generation, LinkedIn, Research Summaries, Social Networking, Twitter
• Best Day to Publish Facebook Content? It Depends
  Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is ...
  Content, Facebook, Research Summaries, Social Media
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• Age, Not Gender, Drives Most Social Media Use
  Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, Twitter, YouTube