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• Local Business Marketing: Daily Deals Up; Facebook Ads Slowing
  Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said ...
  Facebook, Local Marketing, Research Summaries, Social Media
• How To Deal With Haters on Your Facebook Fan PageGuest Blogger
  Everyone wants to be loved, so it's painful when there's a flash of hate in social media. MarketingProfs guest blogger Greg Scott gives tips for handling haters on Facebook.
  Content, Facebook
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Most Shared Stories on Facebook in 2011
  Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.
  Creativity, Customer Behavior, Facebook, Research Summaries, User-Generated Content
• Branded Facebook Pages 'Liked' by Few Web Users
  Though more than two-thirds (68%) of surveyed Internet users say they use Facebook, only 21% have "liked" a branded page on Facebook, whereas more than one-third have given a thumbs ...
  Customer Behavior, Facebook, Research Summaries
• For Teens 'Going Online' Usually Means 'Going on Facebook'
  Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being ...
  Demographics, Facebook, Research Summaries, Social Media
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Business, Social Media, Tradeshows/Events, Videos
• Fortune 500 Adoption of Social Media Slowing
  The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
  Corporate Blogging, Facebook, Research Summaries, Social Media, Twitter
• Top Brands on Facebook: Coca-Cola, Hyundai, MTV
  With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top ...
  Brand Positioning, Facebook, Research Summaries
• Visitors Stay on Facebook Far Longer Than on Any Other Top Website
  Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to ...
  Customer Behavior, Facebook, Research Summaries, Websites
• 'Like' Means Different Things to Different People
  Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, ...
  Customer Behavior, Facebook, Permission Email Marketing, Research Summaries
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  Brand Loyalty, Facebook, Referrals, Research Summaries, Word-of-Mouth
• Women on Facebook Click Ads More, Younger Adults 'Like' More
  When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad ...
  Demographics, Facebook, Research Summaries, Women
• Ten Facebook Marketing Myths (and Realities)
  Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  Brand Loyalty, Facebook, Marketing Tips
• How to Get Your Senior Team Excited About Your Content StrategyCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them!
  Blogging, Content, Facebook, Twitter
• Does Groupon Need Saving?Paul Fabretti
  MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for it.
  Content, Facebook
• Brands' Facebook Pages Strengthen Customer Perception
  One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with ...
  Branding, Customer Satisfaction, Facebook, Research Summaries
• Has Personalized Filtering Gone Too Far?Paul Barsch
  MarketingProfs blogger Paul Barsch discusses the importance of algorithms but warns about the dangers of too much personalization when presenting information to users.
  Content, Facebook, Google
• Clash of the Social Network Titans: Google+, Facebook, and TwitterMichael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, ...
  Customer Behavior, Facebook, Google, Google+, Social Networking, Twitter
• How to Rev Up Your Email List's Growth through Social SharingStephanie Miller
  MrketingProfs blogger and email expert Stephanie Miller offers ideas adn suggestions for harnessing the power of social sharing to boost your email list.
  Blogging, Content, Facebook, Twitter