Gamification

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• How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett Hyman
  Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
  Customer Experience, Customer Relationships, Experiential Marketing, Gamification
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do ItMatt Wellschlager
  B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization ...
  Content, Content Marketing, Data, Gamification, Interactive Marketing
• What Augmented Reality, Virtual Reality, and Gaming Mean for Reward MarketingJonathan Price
  The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?
  Augmented Reality, Consumer Electronics, Creativity, Customer Behavior, Customer Engagement, Gamification, High-Tech Marketing, Mobile Marketing, Smartphones, Virtual Reality
• Three Tips for Successful User-Generated Content CampaignsAmish Tolia
  For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  Content, Content Marketing, Content Strategy, Engagement, Facebook, Gamification, Instagram, Social Media, User-Generated Content
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• Six Ways to Spice Up Your Marketing Collateral to Quickly Engage AudiencesLily Smirnova
  You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing ...
  Content, Digital Marketing, Gamification, Print Collateral, Social Media, Website Design
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials, Mobile Marketing, Pricing, Recession, Retail Marketing, Social Media
• The Top 5 Rules of Gamification for TrainingWhitney Cook
  There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future.
  Career Management, Engagement, Gamification, Management
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• How B2B Marketers Can Draw B2C Strategies Into Their MarketingDerek Singleton
  B2B marketing—at least in the tech world—is starting to mirror the simple marketing, transparent pricing, and frictionless buying process that we see in the B2C world. Here are four ways ...
  B2B Marketing, Content, Feedback, Gamification, Marketing Strategy, Sales
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
  Customer Acquisition, Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Gamification, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
  Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
  Customer Behavior, Customer Engagement, Customer Loyalty, Gamification, Promotions
• Six Ways to Prepare Your Brand for Social Media's Visual RevolutionNick Westergaard
  Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
  Branding, Content, Facebook, Gamification, Pinterest, Social Media
• Keeping Score: Make Tracking Stats Fun With GamificationAndy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email ...
  Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media