High-Tech Marketing

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• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing
• Pinpoint Reputational Risk to Prevent Brand DamageGreg Mancusi-Ungaro
  Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation.
  Brand Management, Customer Behavior, Customer Insight, Digital Marketing, High-Tech Marketing, Reputation Management, Social Media
• Is Your Data Any Good? Six Questions to Help Score Your Data ResourcesSimon Oliver
  Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.
  Big Data, Data, Digital Marketing, High-Tech Marketing, Marketing Analytics, ROI
• Finding a Place for People in Marketing AutomationMike Mothner
  Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
  Digital Marketing, High-Tech Marketing, Marketing Automation, Marketing Strategy
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• Want Big Data to Work for Your Marketing? Team Up With ITMark Floisand
  Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need ...
  Big Data, Collaboration, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Sales and Advertising
• Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine Dickinson
  Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  Consumer Electronics, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones, Social Media
• Google Goes All in on Mobile Apps With AdWords UpdatesLarry Kim
  Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.
  Ad Copy, Advertising, Consumer Electronics, Digital Marketing, Google, High-Tech Marketing, Links, Mobile Marketing, Social Media
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• What Nonprofit Crowdfunding Can Learn From Digital MarketingRob Wu
  Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign.
  Content, Digital Marketing, High-Tech Marketing, Marketing Strategy, Nonprofits, Strategy
• Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover CluesMark Brandt
  Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis.
  Brand Management, Customer Communications, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Public Relations, Segmentation, Social Media
• Social Pros All-Stars Trading Cards [Slideshow]Jay Baer
  Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming ...
  B2C, Brand Management, Branding, Digital Marketing, High-Tech Marketing, Instagram, Social Media, Social Networking, Twitter
• Why Rich Media Messaging Trumps Multimedia MessagingCezar Kolodziej
  Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
  Consumer Electronics, Content, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• The Complete A to Z Guide to Personal Branding [Infographic]Seth Price
  If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips ...
  Blogging, Branding, Content, Customer Engagement, High-Tech Marketing, Keywords, LinkedIn, Marketing Tips, Personal Branding, Social Media, Thought Leadership, Twitter, Writing
• The Unbundling of Email Deliverability: What CMOs Need to KnowNoah Jessop
  Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
  Content, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Email Service Providers, High-Tech Marketing, Personalization
• 10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]Verónica Jarski
  Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company.
  Brand Management, Customer Behavior, Customer Experience, Customer Relationships, Customer Service, High-Tech Marketing, Marketing Tips, Metrics, Social Media, Twitter
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• SXSW Interactive 2014: Five Takeaways for MarketersKerry O'Shea Gorgone
  Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, High-Tech Marketing, Marketing Tips, TV