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What You Need to Know About Printing, Including CostsDebbie Simpson
We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
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2013 B2B Content Marketing Benchmarks, Budgets, and Trends
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
B2B Marketing,
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Facebook,
Google+,
Hiring Outside Resources,
Inbound Marketing,
Lead Generation,
LinkedIn,
Marketing Strategy,
Research Summaries,
Twitter,
Videos,
Writing
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Content Creation: How to Build a Successful Outsourced TeamSteve Lazuka
Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you ...
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Is Outsourced PPC Right for You?
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
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How to Manage a Successful Marketing Campaign That Meets Your Objectives
The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or ...
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Three Tips for Spotting an SEO Scammer
As a relatively new discipline that explores new territory and aims for a moving target, SEO can feel like a ride through the Wild West. We even use lingo like ...
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Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
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The Case for Hiring an SEO Agency
Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
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Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
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Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
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Four Questions to Ask About an SEO Agency
Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly ...
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Nine Questions to Ask When Hiring an SEO Expert
If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
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Human vs. Machine: Clash of the Translation TitansOra Solomon
Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
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Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your TeamEd Thompson
Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the ...
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How to Hire a Chief Content Officer: 11 Key TraitsAnn Handley
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should ...
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What Dealing With Inconsiderate Prospects Has Taught MeDan O'Sullivan
Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. ...
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How to Hire Your Social Media StrategistVerónica Maria Jarski
When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's ...
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Outsourced Marketing: Does It Make Sense for You?Mike Etzinger
Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a ...
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How to Plan a Successful Website RedesignAndrew Follett
Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important ...
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Three Rules for the Small Business CEO
"At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
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