Hiring Outside Resources

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• Five Tips for Finding the Right Editor for Your Business BookJacqui Pretty
  A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
  Career Management, Content, Hiring Outside Resources, Writing
• How to Get Marketing Help When You Need ItElaine Fogel
  Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
  Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
• Go DIY or Call in an Expert: How to ChooseLaura Patterson
  As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or ...
  Chief Marketing Officer, Hiring Outside Resources, Management
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your PracticeRodger Roeser
  If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly.
  Brand Management, Digital Marketing, High-Tech Marketing, Hiring Outside Resources, Marketing Strategy
• How to Convince Your CEO That Skimping on Marketing Talent Is No BargainLaura Patterson
  One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the ...
  Career Management, Demand Generation, Hiring Outside Resources, Management, Marketing Operations, Marketing Strategy, Product Marketing
• A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
  As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
  Blogging, Collaboration, Content, Content Marketing, Hiring Outside Resources, Marketing Operations, Measurement, Project Management, Social Analytics, Social Listening, Social Media, Web Content
• Five Steps to a Close-to-Perfect Website LaunchLaura Dambrosio
  Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. ...
  Hiring Outside Resources, Project Management, Technology, Web Content, Website Design, Websites
• Content Moderation: Who Needs It and How You Can Use UGC SuccessfullyJosh Buxbaum
  Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can ...
  Content, Content Marketing, Customer Relationships, Hiring Outside Resources, Reputation Management, User-Generated Content
• How to Get Better Branded Content for Your Campaigns: Give Away More Creative ControlMatthew Myers
  Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here ...
  Branding, Campaign Management, Content, Creative Briefs, Hiring Outside Resources
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing EmployeeKrisi Rossi O'Donnell
  What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization ...
  Career Management, Collaboration, Digital Marketing, Hiring Outside Resources, Management, Marketing Operations, Research, Web Analytics, Writing
• Must-Ask Questions When Hiring for Marketing RolesNataly Kelly
  As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
  Career Management, Content Marketing, Demand Generation, Email, Hiring Outside Resources, Lead Generation, Management, Social Media
• Why You Should Pay Your Summer InternsJosh Seides
  Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues.
  Career Management, Hiring Outside Resources, Job Search
• The Four Principles of a Better Digital BriefJeff Roach
  As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
  Creative Briefs, Digital Marketing, Hiring Outside Resources, Marketing Strategy, Online Marketing, Writing
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter
• Brands Are Using Fewer Marketing AgenciesAyaz Nanji
  Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two ...
  Digital Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)Mandi Ellefson
  Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Inbound Marketing, Web Content, Writing
• Outsourcing Your Content Creation: Agencies vs. FreelancersMichael Gerard
  As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
  Content, Content Marketing, Hiring Outside Resources, Inbound Marketing, Marketing Operations