Inbound Marketing

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• The Top Google Search Algorithm Updates of Last Year [Infographic]Laura Forer
  Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your ...
  Advertising, Google, Inbound Marketing, Search Engine Marketing, SEO, Websites
• When Your B2B Stakeholders Span Three Generations: How to Market to Them EffectivelyIda Morris
  Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content, Webinars, Writing
• Marketing Video: Three Quick Tips to Becoming a Better BloggerShannon Matthews
  Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.
  Blogging, Content, Content Marketing, Inbound Marketing, SEO, Writing
• Seven Easy Tactics for Generating Content Marketing IdeasDisha Dinesh
  Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome ...
  Blogging, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Writing
• 15 Proven Methods for Increasing Organic Traffic in 2017Nadya Khoja
  Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Influencer Marketing, Keywords, SEO, Social Media, Websites
• Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROIMo Harake
  If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Metrics, ROI
• Marketing Video: SEO Basics and Quick TipsShannon Matthews
  For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for ...
  Content, Google, Inbound Marketing, Lead Generation, Search Engine Marketing, Search Engines, SEO
• How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive GuideRachel Chapdelaine
  This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make ...
  Career Management, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Public Relations, Thought Leadership
• Average Salaries of Common Inbound Marketing and SEO JobsAyaz Nanji
  What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?
  Career Management, Content Marketing, Inbound Marketing, Management, Research Summaries, SEO
• The Chief Content Officer Is Dead; Long Live Content MarketingPawan Deshpande
  It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the ...
  Career Management, Chief Marketing Officer, Content, Content Marketing, Inbound Marketing, Lead Generation, Management, Marketing Strategy, Web Content
• The Essential Role of Call Tracking as an Inbound Marketing TacticMark Sullivan
  Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics
• Marketing Video: An Introduction to Inbound and Content Marketing
  What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Marketing Strategy, Sales, Search Engine Marketing, Websites
• Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]Laura Forer
  Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to ...
  Brand Awareness, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing
• Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]Laura Forer
  Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what ...
  Advertising, Google, Google Analytics, Inbound Marketing, Search Engine Marketing, Search Engines, Websites
• Four Tips to Boost Traffic (and Leads) With Compounding Blog PostsLucy Jones
  What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, SEO, Web Content, Writing
• Three Major Shifts That Will Transform Video Marketing in 2017Tyler Lessard
  In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Analytics, Marketing Strategy, Sales, Videos
• How to Create Content for Your ABM Strategy [Infographic]Laura Forer
  Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.
  Account-Based Marketing, B2B Marketing, Content, Content Marketing, Inbound Marketing, Print Collateral, Sales