-
Marketing Students Say Facebook Is Most Important Social ToolAyaz Nanji
Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
-
Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
-
Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
-
50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
-
Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
-
Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
Customer Acquisition,
Customer Experience,
Digital Marketing,
Digital Theory,
E-Commerce,
Gamification,
Interactive Marketing,
Marketing Strategy,
Mobile Marketing,
Retail Marketing,
Sales,
Smart Phones
-
Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
Consumer Electronics,
Content,
Customer Behavior,
Customer Communications,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Direct Marketing,
E-Commerce,
Integrated Marketing,
Interactive Marketing,
Mobile Marketing
-
Your Guide to Getting Started With Digital SignageTodd Hemme
When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
-
How to Market Your Book: The Modern Book TourPeg Fitzpatrick
As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
-
7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
Ad Copy,
Advertising,
Brand Awareness,
Branding,
Customer Acquisition,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Direct Marketing,
Email,
Facebook,
Integrated Marketing,
Interactive Marketing,
Lead Generation,
Mobile Marketing,
Online Marketing,
Smart Phones,
Social Media,
Television
-
2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
-
Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
-
Three Metrics for Measuring the Success of Your VideoEzra Fishman
Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. ...
-
Six Ways to Make Your Video Strategy More SocialJeff Fissel
Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?
-
Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
-
Interactive Display Media Forecast: $28B by 2017
Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion ...
-
Four Tips for Using Instagram for Business
Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who!
The image-based social network, available on iPhone and Android smartphones, boasts more than ...
-
Young 'Digital Natives' Switch Media Every Two Minutes
Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned ...
-
A 47-Point Guide for First-Time Webinar SuccessAgnieszka Wilinska
Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar ...
-
Five Ways Interactive Images Can Enhance Brand EngagementNeil Vineberg
If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.
MarketingProfs uses single