-
Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
-
Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
-
A New Marketing Lesson From the 2012 London OlympicsLiz Elting
The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
-
Make the Most of Holiday Marketing: Five Things Online Retailers Should Do NowLiz Elting
Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to ...
-
At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
-
Cultural Targeting: The Key to Online Consumer ReceptivityDavid S.B. Butler
Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.
-
Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign MarketsIvy Mills
Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
-
B2C Email Delivery Rates Down Sharply, B2B Up
Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
-
Take Your Online Presence Global: Five Foreign-Language Online Marketing TipsChristian Arno
With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global ...
-
What Social Media Can't Do for International MarketingLiz Elting
Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
-
Top Tips for Multicultural MarketingDarren Megarry
Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups.
-
Human vs. Machine: Clash of the Translation TitansOra Solomon
Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
-
Brand Beckham: Five Lessons on International Marketing From David and Victoria BeckhamGary Muddyman
Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after ...
-
Digital-Media Terms: How Do You Translate That?Chanin Ballance
Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical ...
-
The Promises and Pitfalls of Translating Marketing ContentSwamy Viswanathan
When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased ...
-
A Five-Step Guide to Take Your Campaign GlobalDina Paglia
How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to ...
-
Emerging Markets to Drive Smartphone Surge
The smartphone market will climb to 37% of global handset sales in 2014, expanding from 16% of market share in 2009 to 37% in 2014, with emerging markets driving the ...
-
US Marketing Models Won't Work in China
The consumption of media among the Chinese––and the influence that media exerts on Chinese purchasing behavior––is significantly different from what it is for American consumers, according to ProsperChina.com and BIGresearch. ...
-
Global Ad Spend Down Nearly 10%
Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications ...
-
Case Study: How a Small Company Went Global (Without Breaking the Bank)Kimberly Smith
In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
MarketingProfs uses single