International Marketing

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• How to Market Your App Internationally [Infographic]Laura Forer
  Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure ...
  International Marketing, Mobile Marketing
• Black Friday Trends Around the World [Infographic]Laura Forer
  Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ...
  Customer Behavior, E-Commerce, International Marketing, Marketing Strategy
• Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura Forer
  How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
  B2C, Customer Behavior, International Marketing, Online Marketing
• Why a Global Content Model Makes Sense in Today's Market [Infographic]Laura Forer
  Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce ...
  Content, Content Marketing, Content Strategy, Customer Communications, International Marketing, Web Content, Writing
• What Are We Buying for Mother's Day? [Infographic]Laura Forer
  Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.
  Customer Behavior, E-Commerce, International Marketing, Women
• The Ultimate Guide to Email: Australia Edition [Infographic]Laura Forer
  If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers ...
  Customer Behavior, Customer Communications, Email, Email Marketing, International Marketing, Metrics, Spam
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your MarketingRay Kemper
  For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ...
  B2B Marketing, Content Marketing, International Marketing, Lead Generation, Local Marketing, Print Collateral, Research, Sales
• Localizing Your Website Can Help You Win Customers [Infographic]Laura Forer
  If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for ...
  Copywriting, International Marketing, Local Marketing, Web Content, Web Copy, Websites, Writing
• What Marketers Need to Know About Going GlobalTim Killenberg
  Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming ...
  Customer Engagement, Digital Marketing, International Marketing, Marketing Strategy, Thought Leadership, Websites
• Four Steps for a Successful Multilingual Marketing CampaignCaitlin Nicholson
  To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  Content, Content Strategy, Hiring Outside Resources, International Marketing, Local Marketing, Marketing Strategy
• Geotargeting: Proven Practices of Location-Tailored SEOAlexander Kesler
  You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  Google, International Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, SEO, Websites
• How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
  Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
  Advertising, International Marketing, Marketing Strategy, Measurement, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Smartphones
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• Learn From Casinos: Multicultural Marketing to Tap America's Growth MarketsLuba Tolkachyov
  Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural ...
  Advertising, B2C, Customer Acquisition, Demographics, International Marketing, Marketing Strategy
• Five Reasons Your Global Marketing Is Failing (and How to Fix It)Elizaveta Naumov
  You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome ...
  International Marketing, Market Research, Marketing Strategy, Web Content, Web Copy, Websites
• The Easy Way to Go Global With Inbound MarketingFrançoise Henderson
  Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it ...
  Content, Content Marketing, Inbound Marketing, International Marketing, Lead Generation, Lead Nurturing, Local Marketing, Marketing Strategy, SEO
• Projected Ad Spend Changes by Format and RegionAyaz Nanji
  Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.
  Advertising, Digital Marketing, International Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Television, TV
• Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial ImpactLiam Curley
  At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become ...
  B2C, Content, Customer Experience, E-Commerce, International Marketing, Local Marketing, Retail Marketing, SEO, Web Copy, Website Design, Websites
• Localization Should Be a Forethought: Five Tips for SuccessDarren Megarry, Evelyn Toro
  Most global marketers have no strategy for multilingual content marketing. That's a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here's how to plan for success.
  B2C, Brand Positioning, Branding, Content, International Marketing, Local Marketing, Marketing Strategy, Positioning, Retail Marketing, Web Content, Websites
• How Marketers Handle Global Email CampaignsAyaz Nanji
  Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent ...
  Email, Email Campaigns, Email Marketing, International Marketing, Research Summaries, Survey Data