International Marketing

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• Four Ways to Give Your Website That Local Flavor All Over the WorldRachel Chilson
  Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
  Content, Customer Behavior, Digital Theory, E-Commerce, International Marketing, Web Content, Web Copy, Website Design, Websites
• Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
  Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
  Consumer Electronics, Content, Content Strategy, Customer Behavior, High-Tech Marketing, Hispanic Marketing, International Marketing, Mobile Marketing, Sales and Advertising, Smartphones
• Marketers, Test Before You Leap (Across Borders)Heidi Lorenzen
  Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing ...
  Content, Customer Insight, International Marketing, Marketing Strategy, Testing
• Localize Marketing Campaigns to Get ROI on Global EventsLiz Elting
  Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by ...
  International Marketing, Local Marketing, Marketing Strategy, Tradeshows/Events, Web Content, Web Copy, Websites
• Five SEO Tips for Global MarketersRachel Chilson
  If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
  Content, Customer Communications, Customer Insight, International Marketing, Market Research, SEO, Web Content, Websites, Writing
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]Verónica Jarski
  Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities ...
  Customer Behavior, Demographics, Facebook, Google+, International Marketing, Mobile Marketing, Twitter, YouTube
• How to Build a United Marketing Team in a Decentralized BusinessJens Lundgaard
  In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in ...
  Career Management, Chief Marketing Officer, International Marketing, Local Marketing, Management, Marketing Challenges, Marketing Operations
• Global Shopping Trends: Indians Like Brands, Greeks Go for GiftsAyaz Nanji
  Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according ...
  Customer Behavior, International Marketing, Nielsen Charts, Nielsen Data, Research Summaries, Survey Data
• Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
  Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
  Customer Communications, Customer Relationships, International Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Permission Email Marketing, Positioning, Segmentation, Strategy
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media
• A New Marketing Lesson From the 2012 London OlympicsLiz Elting
  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
  Content, International Marketing, Location-Based Marketing, Marketing Strategy, Online Marketing, Social Media, Strategy, Web Content
• Make the Most of Holiday Marketing: Five Things Online Retailers Should Do NowLiz Elting
  Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to ...
  Customer Service, Digital Marketing, International Marketing, Online Marketing, Promotions, Websites
• At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
  Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
  Customer Behavior, Customer Engagement, Demographics, International Marketing, Research Summaries, Social Media
• Cultural Targeting: The Key to Online Consumer ReceptivityDavid S.B. Butler
  Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.
  Customer Behavior, Demographics, International Marketing, Location-Based Marketing
• Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign MarketsIvy Mills
  Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
  Advertising, Customer Behavior, International Marketing, Marketing Strategy
• B2C Email Delivery Rates Down Sharply, B2B Up
  Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
  B2B Marketing, Email, Email Deliverability, International Marketing, Research Summaries
• Take Your Online Presence Global: Five Foreign-Language Online Marketing TipsChristian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global ...
  Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• What Social Media Can't Do for International MarketingLiz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  International Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Top Tips for Multicultural MarketingDarren Megarry
  Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups.
  Content, Customer Engagement, International Marketing, Marketing Smarter