International Marketing

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• A Glimpse Into the Future of Advertising: Japan's DentsuMark Tungate
  The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its ...
  Advertising, International Marketing, Mobile Marketing
• Beyond the 4Ps: The 5Ts of Marketing OperationsAdrian Ott
  What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and ...
  Chief Marketing Officer, International Marketing, Marketing Operations, New Media
• BearingPoint's Paul Dunay: Marketer on a Mission to Demonstrate Differentiation, Positioning and BrandingSuzanne Lowe
  How rare is it to see a senior marketer from any professional service firm—even one as prominent as BearingPoint—leading a series of cutting-edge conversations that do not appear to be ...
  B2B Marketing, Blogging, High-Tech Marketing, International Marketing, Social Media, Word-of-Mouth
• IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB MarketRoy Young
  Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach ...
  Case Studies, Customer Relationships, Interactive Marketing, International Marketing, Online Marketing, Sales, Small Business, Social Business
• Advertising and Brand Management at Citigroup: Q&A With Marketing Champion Steve ConeRoy Young
  What makes for great advertising? What's the most critical element of a good campaign? And who are the MVPs on a marketing team? This week, Roy Young interviews marketing champion ...
  Advertising, Branding, Customer Relationships, International Marketing
• Product Marketing at Motorola: Q&A With Marketing Champion Wendy WhiteRoy Young
  Wendy White recently came from Intel to serve as Motorola's director of global technology for marketing and communications. She heads up marketing for all R&D, software, and early-stage technology incubation, ...
  Brand Awareness, International Marketing, Product Marketing
• Profile of a Marketing Champion: Unilever's Silvia LagnadoRoy Young
  Silvia Lagnado, new group vice-president at London-based Unilever, embodies marketing championship—in particular, the ability to "span silos" by building bridges between marketing and her company's many other functions to generate ...
  Collaboration, International Marketing, Product Marketing
• The Real Opportunity in Developing and Emerging MarketsGunjan Anurag, Kiran Murthi
  Emerging economies are home to 84% of the global population and account for almost half the world's production. What's more, these regions are home to relatively inexperienced (and apparently, therefore, ...
  Customer Behavior, International Marketing, Marketing Strategy
• Multicultural Marketing: Why One Size Doesn't Fit AllJim Stachura, Meg Murphy
  Marketers are much more aware of the significant opportunity that varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power ...
  Copywriting, International Marketing, Surveys, Targeting, Testing
• SWOT Team: Take Your Marketing GlobalHank Stroll
  This week, add your own two cents to the following dilemma: How do you go about promoting a product on a global scale? Also this week, read your answers to ...
  Customer Acquisition, International Marketing, Marketing Challenges, Public Relations, Targeting, Websites
• The Next Generation of Global Branding?Nick Wreden
  Coca-Cola is not an American brand, L'Oreal is not a French brand, and Samsung is not a Korean brand. Rather, they are global brands. They are symbols of a global ...
  Branding, International Marketing, Sponsorship
• Which Spelling Should We Use in a Global Neighbourhood?Gary Shaffer
  In our world, which is the proper written English: that of the Queen or that of her most loutish of offspring, America?
  International Marketing, Marketing Smarter, Writing
• Lost in Translation? Getting Your Message to an International AudienceMartin Heimann
  f you want to sell your products and services to non-English-speaking markets, you will need to be able to communicate effectively in their languages.
  Hiring Outside Resources, International Marketing, Marketing Tips
• SWOT Team: Back up Your Marketing Plan and Cover Your BackHank Stroll, Yvonne Bailey
  his week: What do you do when your boss does not offer feedback? Also, read your answers to: Is brand localization necessary to be successful in foreign markets?
  Brand Positioning, Branding, International Marketing, Local Marketing, Marketing Challenges, Testing
• Lost in Translation: 8 Global Marketing Gaffes (Part 2)Laurel Delaney
  Cracking an international market is a goal for most growing corporations, yet the misuse of simple words can sabotage even your best global marketing efforts.
  International Marketing, Marketing Tips, Writing
• Ten Secrets to Selling in ChinaLaurel Delaney
  ina is poised to become an economic superpower, profoundly affecting the globally competitive capabilities of small and multinational corporations alike.
  International Marketing, Market Research, Marketing Strategy
• Get A Grip On Global SalesLaurel Delaney
  Tough times call for bold decisions. You slash prices to get a grip on global sales, yes? Actually...no.
  Customer Relationships, International Marketing, Marketing Tips, Pricing, Recession, Sales
• Strategizing Your Next Move in the Global GameKarin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
  Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites
• 10 Ways To Develop A High Global Business IQLaurel Delaney
  Going global requires a special way of understanding the world and operating in it. It's called "global intelligence."
  International Marketing, Marketing Inspiration, Marketing Strategy
• 5 Reasons Women Are Naturals At Going GlobalLaurel Delaney
  omen are launching businesses at twice the rate of men and becoming a major force both in the traditional and the new global e-business marketplace.
  International Marketing, Marketing Inspiration, Women