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How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Business Intelligence,
Customer Behavior,
Data,
Digital Marketing,
E-Commerce,
Email,
Google,
Google Analytics,
Keywords,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Retail Marketing,
Social Media,
Websites
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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
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How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
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Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
Advertising,
Content Marketing,
Customer Behavior,
Google,
Humor,
Inbound Marketing,
Keywords,
Measurement,
Metrics,
PPC Campaigns,
Public Relations,
Search Engine Marketing,
SEO
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An Exciting Time for SEO in the Enterprise [Infographic]Verónica Maria Jarski
SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
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10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
Content,
Keywords,
Links,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Web Copy,
Websites
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The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt ...
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Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]Christian Gulliksen
Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay ...
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Five Critical Elements in a Successful PPC Campaign
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
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The Incredible Shrinking Organic SERP [Slide Show]Christian Gulliksen
Recently, search marketers noticed something different at Google (shocking, right?). Instead of showing 10 organic results in a search engine results page, only seven were displayed. Suddenly, being on the ...
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Nine Tips for Writing Effective SEO ContentShelly Kramer
Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render ...
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Should You Optimize for Bing and Yahoo?
It's no secret that Google controls the vast majority of online searches.
Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
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How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
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PPC Ads Don't Cannibalize Organic Search Listings [Infographic]Ivan Dimitrijevic
One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two ...
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Google Search Share 65%, Bing-Powered Search Share Up 5%
Google accounted for 65.02% of all US searches conducted in the four weeks ended June 2, 2012, according to Experian Marketing Services' Hitwise. Bing-powered search accounted for 28.12% of searches
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What Gardening Can Teach You About Keyword Plans
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
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Three Ways to Know Your SEO is Working
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
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An Argument Against the Usefulness of QR Codes
We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
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Three Keyword Pitfalls Sure to Kill Your SEO Efforts
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
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