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Four Keyword Research Mistakes to Avoid at All Costsby Lior LevinIf you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
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A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib OlanderIn today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind ...
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How to Increase Web Traffic via Organic Searchby Ashley Cotter-CairnsWant to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
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How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind SehtiaA customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for ...
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Before You SEO: Three Steps to Help Your Website Earn Its Keepby Olga TaylorSearch engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's ...
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The Convergence of Search and Social Mediaby Jonathan LawoyinThe ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.More articles on Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
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Data Doesn't Always Equal Intelligenceby Gary LeeNew tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make ...More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
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Despicable Them: Rising Above a Rotten Reputationby Kimberly SmithGuilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
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How to Build an Effective Negative Keyword List to Increase ROIby Jill SolomonUsing negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords ...
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The Top Three B2B SEO Recommendations to Considerby Nick StamoulisB2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know ...
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SEO Must-Know Basics: The Hows and Whatsby Sean SweeneySearch engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, ...
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Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)by Mark SimpsonIt's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online ...More articles on Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
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Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry KimAre you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give ...
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Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketingby Gerry McGovernOn the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, ...More articles on Customer Engagement, Keywords, Marketing Smarter, Marketing Tips, Online Marketing, Websites
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Top 10 Ways to Make Twitter Your Brand's Best Friendby Ryan HolmesThere's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill ...More articles on Branding, Collaboration, Community, Google, Keywords, Marketing Tips, Measurement, Targeting, Twitter
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Three Ways to Find Negative Keywordsby Larry KimKeyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly ...
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Five Reasons Why Deep Links Help—Not Hurt—Your Siteby Larry KimHistorically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is ...
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Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Siteby Adam J. ThompsonE-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these ...
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Effective Customer Listening Requires More Than Keywordsby Alex LustbergIs it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to ...
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Winning Facebook Tactics for Today's Search Marketerby Matt LawsonFacebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
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