Lead Generation

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• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)Larry Kim
  In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  Blogging, Career Management, Content, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Seven Conversion Rate Tactics That Increased Sales by $21 MillionSteven Macdonald
  Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online ...
  Customer Acquisition, E-Commerce, Lead Generation, Metrics, Retail Marketing, Testing, Website Design, Websites
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1)Larry Kim
  We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some real-world lessons from Westeros's favorite characters and clans about how ...
  Career Management, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Five Tips for Writing Case Studies That Aren't Boring as HellThomas J. Armitage
  Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
  Case Studies, Content Marketing, Lead Generation, Testimonials, Web Content, Writing
• Four Steps to Getting Started With Social SellingAtri Chatterjee
  Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver ...
  Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Social Media, Social Networking
• Four Tips for Cooking Up and Serving Consumable ContentJulie Wingerter
  As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Relationships, Inbound Marketing, Lead Generation, Sales
• 2015 Will Be the Year of Video MarketingTyler Lessard
  Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  Content, Content Marketing, CRM, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Metrics, Videos, YouTube
• The Evolving Sales FunnelAlessandra Ceresa
  There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
  Customer Acquisition, Customer Behavior, Customer Evangelists, Customer Experience, Customer Relationships, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• Making Lead Gen More Actionable: Eight B2C Customer Acquisition TipsNeil Rosen
  We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads ...
  B2C, Customer Acquisition, Customer Relationships, Email Marketing, Lead Generation, Lead Nurturing, Retail Marketing, Social Media
• So You're Thinking About Implementing Marketing AutomationJason Siffring
  Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's ...
  Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Project Management, Sales
• Seven Tips for Creating Credibility for a Marketable WebsiteDaniel Cochran
  Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Social Media, Web Content, Website Design, Websites
• How to Repurpose Your Content Into an Ideal SlideShare DeckChris Brown
  SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, PowerPoint, Sales, SlideShare
• Five Big Mistakes That B2B Marketers Make in Driving LeadsErik Matlick
  Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
  B2B Marketing, Email, Lead Generation, Sales
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• How to Use Paid Social Amplification for Your Brand [Infographic]Jennifer Landry
  Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
  Content, Content Strategy, Email, Lead Generation, Sales and Advertising, Social Media
• #SocialSkim: Berlin Wall Video, Facebook and Instagram Updates, YouTube's New StrategyAngela Natividad
  This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), ...
  Brand Awareness, Content, Customer Engagement, Facebook, Instagram, Lead Generation, Social Media, SocialSkim, Twitter, YouTube
• 10 Tactics to Increase Newsletter SubscriptionsAleksander Czyz
  Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming ...
  Customer Acquisition, Email, Email Lists, Email Marketing, Lead Generation, Newsletters, Value Propositions
• Five Key Email Automation Takeaways for MarketersEmily Konouchi
  Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Marketing Automation
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars