Lead Generation

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• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth
• Requiem for a Lead: How to Focus on the Most Important KPIGabe Rogol
  As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Quality, Marketing Strategy, Sales
• Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot ProgramKathy Rizzo
  Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.
  Customer Acquisition, Lead Generation, Lead Nurturing, Lead Quality, Sales and Advertising
• How You Can Generate More Qualified Leads With Google AdWords and Call TrackingBrad Reynolds
  Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline ...
  Advertising, Customer Acquisition, Digital Marketing, Google, Keywords, Lead Generation, Lead Quality, SEO
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• Eight Ways to Qualify Leads via Webinar Content and Registrant BehaviorShelby Britton
  Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Digital Marketing, Inbound Marketing, Lead Generation, Metrics, Online Marketing, Sales, Web Content, Webinars
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media
• Six Newbie Tips for Running a Successful Facebook Timeline PromotionSimon Campbell
  If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, ...
  B2C, Customer Acquisition, Customer Engagement, Facebook, Lead Generation, Social Media, Social Networking
• Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'Gary Griffiths
  If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the ...
  Customer Acquisition, Customer Relationships, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Social Networking, Twitter
• Why You Need a CRO Culture in Your Business... and How to Build ItSean Ellis
  Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
  Data, Lead Generation, Measurement, Metrics, Sales, Web Analytics, Websites
• The Top-Rated Marketing Automation ProductsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Email Marketing, Integrated Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Research Summaries, Small Business, Technology
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos
• How to Use Mobile Technology to Improve Sales and Marketing AlignmentChanin Ballance
  The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's ...
  B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Operations, Mobile Marketing, Sales
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media
• So You've Got Thousands of Social Media Followers. Big Deal.Philip Paranicas
  Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.
  B2B Marketing, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, LinkedIn, Social Media, Social Networking, Twitter
• Eight Secrets of Success With LinkedIn PPC AdsElaine Marquis
  If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can ...
  Advertising, B2B Marketing, Landing Pages, Lead Generation, LinkedIn, PPC Campaigns, Sales
• This March Madness, Become a Marketing Data Management ChampDerek Slayton
  Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up ...
  B2B Marketing, Data, Digital Marketing, Lead Generation, Lead Nurturing, Sales
• Seven Dead Ends on Your Website--and How to Fix Them TodayAndy Crestodina
  Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...
  Landing Pages, Lead Generation, Links, Web Content, Website Design, Websites
• Growth-Hack Your Business With $0Chris Kilbourn
  Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.
  Customer Acquisition, Customer Insight, Customer Relationships, Digital Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Websites
• Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You StartedPeter Baron
  To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Personas, Sales