Lead Generation

Topics » Articles » Lead Generation

• Eyes Wide Open
  For small and midsize businesses, the advent of social media has created a host of lead-generating opportunities. LinkedIn, Facebook, Twitter, and other social media have leveled the playing field for ...
  Lead Generation, Small Business, Social Media
• Clean Up Your Act
  The number of leads generated by an outbound-marketing campaign should closely resemble the number of real customer opportunities you have waiting for follow-up, and the type of leads should mirror ...
  Collaboration, High-Tech Marketing, Lead Generation, Sales
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  B2B Marketing, Content Marketing, Customer Engagement, Lead Generation, Sales, Writing
• Active Headlines Get More Attention
  Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
  B2B Marketing, Copywriting, Lead Generation, Sales
• That Looks, Sounds, Feels, Smells, Tastes Nice!
  "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  B2B Marketing, Creativity, Customer Engagement, Lead Generation, Sales
• Case Study: How a Small Company Went Global (Without Breaking the Bank)Kimberly Smith
  In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
• Why Not Quantity AND Quality?
  When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
  B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation
• The Funnel Sprung a Leak
  "Many senior sales executives are still looking for a predictable flow of leads at the end of a lead acquisition and nurturing 'funnel,'" says Francois Gossieaux in a post at ...
  Collaboration, Customer Experience, Lead Generation, Small Business
• Low-Tech and Lovin' It
  You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  Creativity, Email Lists, Lead Generation, Marketing Analytics
• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics
• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a CarScott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, ...
  Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
• RU Linked in or Left out?
  Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
• Case Study: How Low-Cost Conversation Starters Built Community, Generated LeadsKimberly Smith
  How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
• In Search of the B2B Holy Grail
  Surefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers. Well, ...
  B2B Marketing, Lead Generation, Lead Nurturing, ROI
• Real Marketing Analytics for B2B Lead GenerationLisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times ...
  B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• I Feel Your Pain—Here's an Aspirin
  "When your visitor arrives at your site," says Pete Caputa in a post at HubSpot, "they're most likely looking to solve a problem. In order to grab their attention and ...
  Copywriting, Lead Generation, Small Business, Web Content
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
• Maximizing Lead-Generation Marketing ROI, Part 3: Measuring EffectivenessJim Lenskold
  How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and ...
  Collaboration, Lead Generation, Measurement, ROI, Sales, Testing
• Seeing the Light on Conversions
  Getting the most out of your website? As a B2B marketer in the IT world, you likely have a key objective for your site: generating leads and moving prospects to ...
  B2B Marketing, High-Tech Marketing, Lead Generation, Search Engine Marketing, Websites
• The Raw and the Cooked
  "For marketers, it's very easy to get caught up in raw numbers," says Prashant Kaw in a brief video embedded in a post at the HubSpot blog. "Such as, 'Oh, ...
  Channel Marketing, Lead Generation, Marketing Analytics, Measurement, Sales