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• Nine Ways to Sharpen Your Customer Research (Part 2 of 2)Will Blunt
  In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
  Crowdfunding, Customer Behavior, Customer Insight, Customer Relationships, Google+, LinkedIn, Market Research, Research, Social Media, Surveys, Twitter
• How B2B Software SMBs Are Using Social MediaAyaz Nanji
  Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
  B2B Marketing, Facebook, LinkedIn, Research Summaries, SMBs, Social Media, Social Networking, Twitter
• The 18 Publishers That Are Shared Most on Social NetworksAyaz Nanji
  Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
  Content, Content Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Blog and Social Media Usage by Fortune 500 CompaniesAyaz Nanji
  Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to ...
  Blogging, Blogging Strategy, Content, Content Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Twitter, YouTube
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• Four Reasons to Outsource Your Social Media (and Four Reasons Not to)Ben Austin
  Should you outsource your social media? Before you make a decision, carefully weigh the pros and cons
  Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Challenges, Social Media, Social Networking, Twitter, YouTube
• How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 DaysHarmit Kamboe
  If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be ...
  Career Management, Content, Content Marketing, Customer Insight, Facebook, LinkedIn, Measurement, Social Media, Social Networking, Thought Leadership, Twitter
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]Ayaz Nanji
  The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
  Brand Positioning, Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• The Content Consumption Habits of LinkedIn UsersAyaz Nanji
  Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according ...
  Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Important Social Network for MarketersAyaz Nanji
  B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.
  Blogging, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• The Psychology of Sharing [Infographic]Verónica Jarski
  What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ...
  Content, Customer Behavior, Customer Insight, Email, Facebook, Instagram, LinkedIn, Social Media, Twitter
• #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!Angela Natividad
  Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
  Advertising, Content, Digital Marketing, Digital Theory, LinkedIn, Mobile Marketing, Social Media, SocialSkim, Twitter
• Don't Be This Person on LinkedIn: Headline Don'ts and Do's
  What impression is your Professional Headline on LinkedIn giving your viewers? After all, a Professional Headline is like your career's one-line elevator speech. Here's a look at some horrendous headlines ...
  Career Management, LinkedIn, Social Media, Writing