Management

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• How to Use an Agile Marketing Strategy to Improve Your Marketing CampaignsJohanna Rivard
  As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer ...
  Management, Marketing Operations, Marketing Smarter
• 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz Nanji
  The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
  Career Management, Chief Marketing Officer, Management, Research Summaries
• How to Ensure ABM Success via Organizational StructureDr. Debbie Qaqish
  Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.
  Account-Based Marketing, Management, Sales, Strategy
• How a Clean Office Can Boost Your Productivity [Infographic]Laura Forer
  A clean office doesn't just mean you're less likely to get sick. It can also make you more productive. Check out the infographic for motivation and tips on how to ...
  Career Management, Management
• Seven Key Traits of Desirable Marketing TalentIda Rezvani
  Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.
  Career Management, Hiring Outside Resources, Management
• How to Launch Your First Employee Advocacy Program, and Why You ShouldIsmael El-Qudsi
  Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
  Advocacy, Management, Social Media, Social Networking, Word-of-Mouth
• How to Spend Less Time Getting More Value From Your Marketing Communication Channels
  Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less ...
  Career Management, Management, Marketing Smarter, Technology, Time Management
• Four Steps to Developing a Holistic Approach to MeasurementMark C. Nardone
  These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
  Career Management, Management, Measurement, Metrics
• How to Manage Change at Work [Infographic]Laura Forer
  Change is inevitable, especially at work. Whether you have a new boss or a new task or responsibility, it's important to know how to manage change at work in a ...
  Career Management, Management
• How to Overcome Two of Content Marketing's Toughest ChallengesJacob Warwick
  Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
  Content Marketing, Management, Marketing Operations, Time Management
• Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run SmoothlyAudriana Vojkovich-Bombard
  Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done.
  Management, Marketing Operations, Time Management
• Landing a Marketing Job: What Matters to Hiring Managers [Infographic]Ayaz Nanji
  Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The ...
  Career Management, Management, Research Summaries
• How to Run a Meeting so Stuff Actually Gets Done [Infographic]Laura Forer
  Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work ...
  Career Management, Collaboration, Management, Time Management
• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• The Most In-Demand Marketing Areas of Expertise by EmployersAyaz Nanji
  Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners.
  Career Management, Digital Marketing, Management, Research Summaries
• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People DoEd King
  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ...
  Data, Management, Marketing Automation, Marketing Smarter, Time Management
• Remote-Team Collaboration: Pros, Cons, Tools, and the Problems It Solves [Infographic]Laura Forer
  Working remotely can be beneficial for both employees and companies, but the practice comes with challenges. Check out the infographic for tips on tools and troubleshooting that can help make ...
  Career Management, Collaboration, Management
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• How to Motivate Your Employees [Infographic]Laura Forer
  Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be ...
  Career Management, Management
• Employing Marketing Freelancers: Top Trends and Challenges [Infographic]Ayaz Nanji
  Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group.
  Career Management, Management, Research Summaries