Management

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• Four Traits of Attendee-Friendly Meetings
  Does the word "meeting" make you break into hives? Meetings don't have to be painful, though. Here's a look at what makes a meeting engaging and informative.
  Career Management, Management, Time Management
• Three Questions Nonprofits Should Not IgnoreVarda Meyers Epstein
  One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix ...
  Blogging, Management, Nonprofits, Social Media
• How to Manage Your Virtual WorkforceChiko Noguchi
  Deploying a team of remote employees can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging.
  Career Management, Management, Marketing Operations, Project Management
• How to Share Content Responsibly and Avoid Putting Your Organization at RiskRachel Foster
  You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
  Blogging Strategy, Content, Content Marketing, Management, Web Content
• Are CMOs and CFOs Aligned?Ayaz Nanji
  Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly ...
  Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• How to Develop a Mutually Beneficial Relationship With SalesElise Musumano
  Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
  Career Management, Collaboration, Content, Content Marketing, Inbound Marketing, Management, Project Management, Sales
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• Counteroffers by Employers Are Becoming More CommonAyaz Nanji
  One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a ...
  Career Management, Management, Research Summaries, Survey Data
• The Top Five Threats to Online BrandingAlex Gutman
  With the availability of more than 1,400 generic top-level domain names, myriad companies are registering new sites. That also increases the amount of threats brands will face. Here's a look ...
  Brand Management, Digital Marketing, Management, Websites
• Three Elements of Successful Change ManagementLaura Patterson
  Change is part of successful companies' improvement process... but it doesn't always go quickly and smoothly. To make sure your company manages change well, factor in these three elements.
  Management, Marketing Communications, Thought Leadership
• What Do Changes in the C-Suite Mean for Marketers' Future?Lisa Leslie Henderson, Larry Weber
  Recently, companies have been introducing new C-level positions. Here's a look at that they are and what they tell us about the future of marketing departments.
  Career Management, Chief Marketing Officer, Management
• Scheduling Success: Why Your Meetings Are Interfering With ProductivityBryan Nielson
  Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.
  Career Management, Management, Marketing Operations, Project Management, Time Management
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2James George
  Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
  B2C, Brand Awareness, Brand Loyalty, Customer Experience, Customer Loyalty, Management, Marketing Planning, Marketing Strategy, Positioning, Product Management, Product Marketing, Retail Marketing, Strategy, Value Propositions
• Most Marketing and Advertising Executives Work Some WeekendsAyaz Nanji
  Most marketing and advertising executives (62%) bring work home at least one weekend a month, according to a recent report from The Creative Group.
  Management, Research Summaries, Survey Data, Time Management
• Three Ways I've Had to Change as a Marketing ManagerDeborah Holstein
  Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time thinking about how to adapt to effectively manage my teams.
  Career Management, Collaboration, Management, Project Management, Technology
• Eight Secrets of Agile MarketingMatthew Stibbe
  What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.
  Collaboration, Content, Management, Marketing Operations, Project Management, Writing
• Seven Traits of an Effective Marketing LeaderJodi Sorensen
  Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where ...
  Career Management, Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Operations
• The Best Social Media Management Software [Infographic]
  How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.
  Community, Customer Experience, Customer Insight, Customer Satisfaction, Facebook, Google, Management, Social Media, Twitter
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• How to Hire the Best Marketers for Your Marketing TeamSusan Pechman
  Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your ...
  Career Management, Hiring Outside Resources, Management, Marketing Operations