Management

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• The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
  Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
  Career Management, Corporate Communications, Management, Marketing Smarter, Measurement, Public Relations
• Content Creation: How to Build a Successful Outsourced TeamSteve Lazuka
  Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you ...
  Content, Content Marketing, Hiring Outside Resources, Management, Marketing Operations
• The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
  Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
  Brand Ambassadors, Customer Experience, Customer Relationships, Customer Service, Management, Public Relations
• Three Arguments to Promote Smarter Email Campaigns
  In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
  Email Campaigns, Management, Marketing Plans, Measurement, Thought Leadership
• Companywide Collaboration: Marketing's Crucial RoleJacob Morgan
  Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it ...
  Career Management, Collaboration, Management
• Fortune 500 CEOs Shun Social Media
  Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study ...
  Blogging, Corporate Blogging, Customer Behavior, Facebook, Google, Google+, Management, Research Summaries, Social Media, Twitter
• How to Transform Marketing Into a Center of Excellence [Infographic]Laura Patterson
  Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired ...
  Management, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Metrics
• How to Convince Older Business Owners to Invest in Social MediaPantelis Vladimirou
  Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case ...
  Management, Marketing Budgets, Social Media
• The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)Michele Kiss
  For analytics to succeed in an organization, analysts must be capable of speaking the language of executives. Learn five ways analysts can create meaningful communication with the higher-ups.
  Collaboration, Management, Marketing Analytics
• Four Steps to More Effective Virtual Business Meetings
  Besides saving time and money, teleconferences offer other rewards. For one thing, they can be recorded for further review. And they are flexible: Participants can be patched into a virtual ...
  Collaboration, Management, Technology, Videos
• The Most Undervalued Analytics Tool: Communication (Part 2: Communication Across Departments)Michele Kiss
  A lack of communication between analysts and other departments can be an express ticket to ineffectiveness—and can significantly diminish the value of analytics. Here are four ways to improve communication ...
  Collaboration, Management, Marketing Analytics, Marketing Operations
• Four Innovation-Killing Archetypes [Slide Show]Christian Gulliksen
  Why do so few companies innovate? The problem is that we often labor under enthusiastic but misguided leadership that stifles innovation. Do you recognize yourself—or your boss—in any of these ...
  Creativity, Management
• Eight Key Lessons on Running a Top-Notch A/B Testing ProgramSlavik Volinsky
  Running an A/B test requires resources, so it pays to know how to conduct tests for the maximum benefit to your organization. Here are eight of the most important lessons ...
  Management, Research, Testing
• Work, Interrupted: It Takes About 30 Minutes
  Dealing with on-the-job distractions is a constant part of every marketing professional's day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they ...
  Career Management, Management, Research Summaries, Social Media, Time Management
• The Most Undervalued Analytics Tool: CommunicationMichele Kiss
  Companies that struggle to realize the impact of analytics often blame the solutions they have in place. But communication flaws could be to blame. Here are five ways analysts can ...
  Collaboration, Management, Marketing Analytics
• How to Make a CMS Work for Your BusinessRoland Benedetti
  Choosing and installing a new content management system (CMS) is a great opportunity to improve your online presence. Here are six critical questions to consider when choosing a new CMS.
  Content, Management, Technology, Web Content, Websites
• MRM Technology: Why You Need It, and How to Choose the Right SolutionLen Shneyder
  Too many companies have yet to embrace marketing resource management (MRM) technology, which offers a host of capabilities that can empower them. Learn why you need an MRM solution, ...
  Management, Marketing Automation, Technology
• The Pros and Cons of In-House Marketing Mix AnalysisNoah Powers
  Marketing mix analysis provides insights that improve ROI and optimize spend. The question is... will you get better results from outsourcing marketing mix analytics or building in-house capabilities?
  Management, Marketing Analytics
• The Marketer's Guide to Fixing Your WebsiteDan Gorgone
  Almost inevitably, every website will encounter a problem of some kind. Many online marketers lack the technical skills to make website fixes themselves. So how can they effectively mitigate a ...
  Management, Websites
• Four Ways to Keep Your Marketing Team Happy and Productive [Slide Show]Christian Gulliksen
  When you're trying to do more with a smaller budget, the quality of your marketing team becomes even more critical. Learn what it takes to keep the team happy, productive, ...
  Management, Marketing Budgets, Marketing Challenges