Management

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• Six Tips for Presenting a Social Media Strategy to the C-Suite
  If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
  Management, Marketing Tips, Social Media
• Adapt or Perish: The New Dynamics of Digital MarketingJoel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive ...
  Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• How to Present Analytics to Your Leadership Team
  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  Management, Metrics, Search Engine Marketing, Web Analytics
• Tradigital Values: Reconciling Traditional and Digital MarketingRob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your ...
  Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
• Four Steps to Becoming a Social Business
  Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  Collaboration, Creativity, Management, Social Business, Social Media
• Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your TeamEd Thompson
  Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the ...
  B2B Marketing, Career Management, Hiring Outside Resources, Management, Websites
• Four Ways to Protect Customer Data
  The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  Email Lists, Email Marketing, Management, Marketing Smarter
• How to Use a Fear of Social Media to Improve Your Outreach
  At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
  Management, Marketing Tips, Social Media
• Social-Media-Phobes: Put Out a Contract on 'Em!Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  Collaboration, Community, Creativity, Management, Social Media, Writing
• What Dealing With Inconsiderate Prospects Has Taught MeDan O'Sullivan
  Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. ...
  Copywriting, Customer Acquisition, Hiring Outside Resources, Management, Marketing Tips
• Marketing to Motivate: The Secret of Intrinsic RewardsEthan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now ...
  Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen Denny
  Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
  Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
• Three Tips for Making Smart Hires
  Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
  Collaboration, Management, Small Business
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
  Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• How to Hire Your Social Media StrategistVerónica Jarski
  When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's ...
  Creativity, Hiring Outside Resources, Management, Marketing Strategy, Social Media
• How to Rebrand a 10-Year-Old Company in Six WeeksKathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" ...
  Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• Three Tips for Maintaining a Solid Voice-of-the-Customer Program
  In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  Management, Measurement, Social Media, Voice of the Customer
• Outsourced Marketing: Does It Make Sense for You?Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a ...
  B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management
• Three Rules for the Small Business CEO
  "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
  Hiring Outside Resources, Management, Small Business
• Web 2.0 Drives Effective Marketing, Market Share
  Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share, ...
  Management, Marketing Plans, Research Summaries, Social Media