Management

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• Do Marketers Google Prospective Employees?Ayaz Nanji
  Some 44% of marketing executives and 63% of advertising executives say they search online for information about prospective employees at least some of the time, according to recent research from ...
  Career Management, Google, Management, Research Summaries, Survey Data
• The Cost of Running a Marketing Automation Team [Infographic]Laura Forer
  The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.
  Career Management, Chief Marketing Officer, Management, Marketing Automation, Marketing Planning, Marketing Strategy, ROI, Technology
• Just-in-Time Marketing: Reach the Right Customer at the Right TimeMark Hosbein, Rob Davis
  Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.
  Chief Marketing Officer, Management, Marketing Operations, Marketing Planning, Marketing Strategy
• Four Career Lessons for Would-Be CMOs and CEOsClare Pearson
  A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common ...
  Career Management, Chief Marketing Officer, Management, Personal Branding
• Marketing and Advertising Executives' Hiring Plans for 2017Ayaz Nanji
  Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• How the Role of the CMO Is ChangingAyaz Nanji
  Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.
  Career Management, Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance ManagementJames Thomas
  Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will ...
  B2B Marketing, Career Management, Chief Marketing Officer, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, ROI, Sales
• Martech in 2017: Five Predictions and ExpectationsRyan Donovan
  Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.
  AI, Augmented Reality, Management, Marketing Automation, Marketing Strategy, Technology, Virtual Reality
• What Type of Leader Are You? [Infographic]Laura Forer
  Everyone has their own built-in approach to leading others. Do you know what yours is?
  Career Management, Management
• Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own FaultMarc Herschberger
  Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades.
  Hiring Outside Resources, Management, Marketing Budgets, Marketing Strategy
• What Makes Employees Happy at Work? [Infographic]Ayaz Nanji
  Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent ...
  Career Management, Management, Research Summaries, Survey Data
• The Gift Preferences of EmployeesAyaz Nanji
  Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce.
  Management, Research Summaries, Survey Data
• Marketers' Top Work Motivators, Productivity Killers, and Office IrritationsAyaz Nanji
  Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees.
  Career Management, Management, Research Summaries, Survey Data
• What Motivates, Challenges, and Infuriates Office Workers [Infographic]Ayaz Nanji
  The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research ...
  Career Management, Management, Research Summaries, Survey Data
• Four Ways for SMBs to Successfully Apply Marketing OperationsGary Katz
  In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need ...
  Management, Marketing Operations, Small Business
• Five Solid Reasons for Adopting Video Chat at Your CompanySilky Sinha
  Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense.
  Career Management, High-Tech Marketing, Management, Sales, Videos
• Three Big Things Enterprises Can Learn From Small BusinessesLorcan Malone
  Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses.
  Customer Relationships, Management, Marketing Strategy, Small Business
• How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and InfluencersJane Hiscock
  A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ...
  Channel Marketing, Chief Marketing Officer, Collaboration, Customer-Centric, Customer Relationships, Influencer Marketing, Management, Marketing Strategy, Strategy
• 10 Ways to Make Your Marketing Meetings More Productive [Infographic]Verónica Jarski
  Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones.
  Career Management, Management, Time Management
• Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and KnownsJerry W. Thomas
  Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology.
  Management, Marketing Challenges