Management

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• What Relationship Marketers Can Learn From the Mittelstand EthosNick Worth
  Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process.
  Customer Relationships, Management, Marketing Budgets, Marketing Plans, Relationship Marketing, Thought Leadership, Time Management
• Content Marketing Staffing Trends for 2016Ayaz Nanji
  Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
  Career Management, Content, Content Marketing, Management, Marketing Operations, Research Summaries, Survey Data
• Three Essential Principles for Talent Sourcing in 2016Elissa Barnes
  Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. ...
  Career Management, Hiring Outside Resources, LinkedIn, Management, Social Media
• The 10 Highest-Rated CEOs by EmployeesAyaz Nanji
  Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to ...
  Management, Research Summaries, Survey Data
• Four Business Blunders That Affect Your GrowthAyodeji Onibalusi
  Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down?
  Brand Management, Brand Positioning, Management, Marketing Strategy, Technology, Websites
• Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of MindSharmin Kent
  The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey.
  Collaboration, Customer Relationships, Digital Marketing, Management, Marketing Challenges, Sales, Technology, Thought Leadership
• Common Challenges of Marketing-IT Collaborations [Infographic]Verónica Jarski
  Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging.
  Chief Marketing Officer, Chief Technology Officer, Collaboration, Digital Marketing, Management, Marketing Challenges
• How to Keep Client Projects on Track [Infographic]Verónica Jarski
  Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.
  Career Management, Collaboration, Corporate Communications, Customer Communications, Management, Time Management
• The Best Resume Format for MarketersAyaz Nanji
  Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent ...
  Career Management, Management, Research Summaries, Survey Data
• Five Questions You Need to Ask Before Purchasing New TechnologyBrittany Wickerson
  Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to ...
  B2B Marketing, Hiring Outside Resources, Management, Marketing Automation, Project Management, Technology
• CEOs and Social Media: What the Public Expects of Leaders [Infographic]Ayaz Nanji
  Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
  Management, Research Summaries, Social Media, Social Networking, Survey Data
• Your Brain on Tools: The Benefits of Sales Enablement TechnologyChanin Ballance
  Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain.
  Management, Sales, Sales and Advertising, Technology
• What Marketers Need to Know About Data ScientistsHong Tsui
  Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed.
  Big Data, Career Management, Data, Management
• Marketing Hiring Trends for 2016Ayaz Nanji
  Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?
  Career Management, Management, Research Summaries, Survey Data
• No More Lurking in the Shadows: What You Need to Know About Shadow ITCiara Wood
  Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change.
  Digital Marketing, Management, Marketing Challenges, Technology
• The Inbound Marketing Channel That Most Executives Are MissingTom Goodmanson
  When marketing execs consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels. But they often forget this one powerful inbound marketing channel.
  Customer Behavior, Customer Communications, Customer Relationships, Management, Marketing Strategy
• Reap These Benefits When You Unify Your Marketing StackJim Eustace
  At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider ...
  B2B Marketing, Content, High-Tech Marketing, Management, Marketing Strategy, Segmentation, Technology
• Seven Ways to Find Investors for Your StartupStephen Moyers
  Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it ...
  Career Management, Crowdfunding, Management, Small Business
• Three Ways Services Firms and Marketing Agencies Can Counteract Revenue LossKae Kronthaler-Williams
  Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss.
  Data, Management, Marketing Operations, Services Marketing, Time Management
• Three New Roles That Every Marketer Must PlayKevin Lindsay
  Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles.
  Career Management, Management