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Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
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4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
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Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
B2C,
Business Intelligence,
Chief Marketing Officer,
Customer-Centric,
Customer Insight,
Data,
Management,
Market Research,
Marketing Challenges,
Measurement,
Research Summaries,
Retail Marketing,
Technology
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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
B2B Marketing,
Brand Positioning,
Branding,
Channel Marketing,
Lead Generation,
Marketing Challenges,
Marketing Strategy,
Measurement,
Positioning,
Research Summaries,
Sales
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Solving Marketing Problems: Learn From PolyaRic Dragon
The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief ...
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Stop FUD From Paralyzing Your MarketingBruce La Fetra
Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what ...
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Six Principles of Great Content BrandsDoug Kessler
The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
B2B Marketing,
Brand Awareness,
Brand Positioning,
Content,
Content Marketing,
Customer Acquisition,
Customer Engagement,
Customer Relationships,
Inbound Marketing,
Lead Generation,
Marketing Challenges,
Marketing Strategy,
Sales,
Thought Leadership,
Writing
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Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Maria Jarski
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
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What You Need to Know About Printing, Including CostsDebbie Simpson
We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
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Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
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The Contentious State of B2B Content Marketing [Infographic]Verónica Maria Jarski
A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures ...
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2013 B2C Content Marketing Benchmarks, Budgets, and Trends
Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
Blogging,
Content,
Content Marketing,
Facebook,
Lead Generation,
LinkedIn,
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Marketing Challenges,
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Newsletters,
Research Summaries,
Social Media,
Twitter,
Web Content,
Webinars,
White Papers
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How to Mimic Google's Personalized Search to Laser-Target Web AudiencesAlesia Krush
That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google ...
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Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
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Six Steps to Developing Creative Executions EfficientlyAdam Garson
However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the ...
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Top 10 B2B Marketing MistakesChris Chariton
Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review ...
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Three Steps to Prepare Your Company's Brand for the New gTLD ExpansionFrederick Felman
You've been hearing about the generic top-level domain (gTLD) registration expansion. From 22 now (think .com, .net, .org, etc.), TLDs will expand to 1,400+ starting in 2013. Will you be ...
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Three Steps to More Original Content for Your Website: Crowdsourcing MaturesDavid Bratvold
Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains ...
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What Is Agile Marketing, and Why Is It Essential to Marketing Operations?John Cass
Why is agile marketing imperative to marketing today? Here are four reasons marketers should implement agile marketing—and seven expert tips for those thinking of starting their own sprints and scrums.
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Is Downsizing the Best Way to Grow Your Business?
Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line ...
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