Marketing Dashboards

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• The Small Business Guide to Google Analytics [Infographic]Laura Forer
  Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
  Google Analytics, Marketing Analytics, Marketing Dashboards, Metrics, Small Business
• Stop Drowning in Metrics and Optimize KPIs That Move the NeedleSteve Bonnell
  Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three ...
  Marketing Dashboards, Measurement, Metrics, ROI, Web Analytics
• Four Essential Success Factors for Transforming Marketing Into a Center of ExcellenceLaura Patterson
  Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how ...
  Management, Marketing Dashboards, Marketing Operations, Marketing Strategy, Metrics, Project Management
• How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQBarry Feldman
  Key performance indicators (KPIs) become keys to optimizing your marketing only when you apply what you learn. Here's how to take a smarter approach to marketing with KPIs that guide ...
  Digital Marketing, Marketing Dashboards, Measurement, Metrics, ROI, Social Analytics, Web Analytics
• Five Essential Reputation Management ToolsAleh Barysevich
  An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing ...
  Brand Management, Customer Relationships, Customer Satisfaction, E-Commerce, Marketing Automation, Marketing Dashboards, Reputation Management, Technology, Testimonials
• Four Things to Look for in a Call-Tracking ProviderLance Weatherby
  Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ...
  Marketing Analytics, Marketing Automation, Marketing Dashboards, Measurement, Metrics, Mobile Marketing, ROI, Sales, Technology, Web Analytics
• Trending Content Topics in B2B MarketingAyaz Nanji
  B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
  B2B Marketing, Content, Lead Generation, Marketing Dashboards, Marketing Strategy, Research Summaries
• The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely SuccessfulAlexander Skorka
  The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take ...
  Data, Marketing Dashboards, Marketing Operations, Marketing Strategy, Measurement, Metrics
• Modify Your Language to Gain Credibility, Influence, and Relevance With the C-SuiteLaura Patterson
  Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 ...
  Career Management, Customer-Centric, Data, Marketing Dashboards, Measurement, Metrics, ROI
• How to Harness the Value of 'Strategic Speed' With Alignment and AnalyticsLaura Patterson
  Marketers can deliver on the value of strategic—not just operational—speed to gain competitive advantage by upping their analytics and alignment game.
  Marketing Dashboards, Marketing Operations, Marketing Strategy, Measurement, Metrics, Web Analytics
• Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?Laura Patterson
  Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ...
  Customer Insight, Data, Marketing Dashboards, Marketing Operations, Marketing Planning, Measurement, Metrics, ROI
• How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'Rani Hublou
  When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
  Management, Marketing Dashboards, Marketing Planning, Marketing Strategy, Metrics, Sales, Strategy
• Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability FirstLaura Patterson
  It's easy to get excited by all the sexy new marketing tools. But it is a mistake not to have addressed accountability before you address technology, including automation. So first ...
  Management, Marketing Automation, Marketing Dashboards, Marketing Operations, Measurement, Metrics
• 10 Reasons Why You Should Have Your Website Externally MonitoredKonrad Caban
  If you're hesitant about using website monitoring because you don't see the point of it, I have 10 reasons that may change your mind.
  Marketing Dashboards, Marketing Strategy, Web Analytics, Websites
• Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance ManagementLaura Patterson
  With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest ...
  Benchmarking, Management, Marketing Dashboards, Marketing Operations, Measurement, Metrics, Project Management, Research
• Four Marketing Performance Management Resolutions for 2014Laura Patterson
  If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a ...
  Chief Marketing Officer, Management, Marketing Analytics, Marketing Dashboards, Marketing Operations, Measurement, Metrics, ROI
• Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
  Business Intelligence, Customer Insight, Data, Digital Theory, Management, Marketing Dashboards, Measurement, Product Management, Research Summaries
• Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
  Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
  Benchmarking, Customer Behavior, Customer Insight, Data, Digital Theory, Marketing Dashboards, Measurement, Metrics, Web Analytics
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites
• Two Key Building Blocks for Creating a Marketing DashboardLaura Patterson
  Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a ...
  Chief Marketing Officer, Marketing Analytics, Marketing Dashboards, Metrics, Web Analytics