Marketing Operations

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• How to Use an Agile Marketing Strategy to Improve Your Marketing CampaignsJohanna Rivard
  As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer ...
  Management, Marketing Operations, Marketing Smarter
• The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie Qaqish
  Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
  Account-Based Marketing, Customer Relationships, Marketing Operations, Research, Sales
• 10 Steps Marketers Can Take to Prepare for 'California's GDPR'Abdul Rastagar
  Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for ...
  Customer Relationships, Data, Marketing Operations
• The Fearless B2B Marketer's Guide to Auditing Your Marketing DepartmentChristine Slocumb
  Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can ...
  Marketing Operations, Marketing Smarter
• Sorry, Marketing, You Don't Own Sales EnablementKen Gaebler
  Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase ...
  Account-Based Marketing, Lead Generation, Marketing Operations, Sales
• How to Overcome Two of Content Marketing's Toughest ChallengesJacob Warwick
  Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
  Content Marketing, Management, Marketing Operations, Time Management
• Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run SmoothlyAudriana Vojkovich-Bombard
  Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done.
  Management, Marketing Operations, Time Management
• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Laura Forer
  If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how ...
  Management, Marketing Challenges, Marketing Operations, Sales
• How to Create a Customer Experience Program and a Winning Marketing Team: Context MarketingLars Birkholm Petersen
  Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to ...
  Customer Experience, Customer Relationships, Marketing Operations, Project Management
• The Three Crucial Steps to Building a Modern Marketing StackDoug Bewsher
  Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without ...
  CRM, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Five Ways to Position Your Organization for Sales and Marketing Success in 2018
  Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: ...
  Collaboration, Marketing Operations, Marketing Strategy, Sales
• An Eight-Step Guide to Building Your Marketing BudgetMatt Davis
  It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget ...
  Management, Marketing Budgets, Marketing Operations, Marketing Planning
• The Most Common Marketing Organizational StructuresAyaz Nanji
  What are the most used marketing organizational structures? How do these approaches correlate to revenue growth?
  Management, Marketing Operations, Research Summaries
• Four Essential Success Factors for Transforming Marketing Into a Center of ExcellenceLaura Patterson
  Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how ...
  Management, Marketing Dashboards, Marketing Operations, Marketing Strategy, Metrics, Project Management
• How to Streamline Your Creative Operations [Infographic]Laura Forer
  Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you ...
  Career Management, Content, Management, Marketing Challenges, Marketing Operations, Time Management
• Marketing Operations Is Here to Stay: What You Need to KnowDan Purvis
  It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and ...
  Data, Marketing Operations, Measurement, Metrics, ROI
• Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your OwnSean Schroeder
  Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, ...
  CRM, Management, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program AdoptionHeather Rast
  Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips ...
  Content, Content Marketing, Management, Marketing Operations, Project Management
• Three Keys to Best-in-Class Marketing BudgetsMathew Sweezey
  Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way ...
  Management, Marketing Budgets, Marketing Operations, Marketing Strategy