Marketing Plans

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• The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter Petralia
  Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
  Content, Data, Digital Marketing, Digital Theory, Marketing Planning, Marketing Plans, Marketing Strategy, Measurement
• Eight Key Elements Your Annual Marketing Plan Must Have to SucceedLauren Davenport
  The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms ...
  Digital Marketing, Marketing Budgets, Marketing Planning, Marketing Plans, Marketing Strategy, Sales
• The Most Effective Digital Channels to Include in 2017 Marketing PlansAyaz Nanji
  Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• How to Use Scenarios to Achieve Marketing AgilityLaura Patterson
  Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is ...
  Marketing Planning, Marketing Plans, Marketing Strategy, Scenarios
• How to Build a High-Converting Marketing Funnel [Infographic]Verónica Jarski
  Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
  Content, Customer Acquisition, Digital Marketing, Landing Pages, Lead Generation, Marketing Plans, Marketing Strategy, Sales, Websites
• What Relationship Marketers Can Learn From the Mittelstand EthosNick Worth
  Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process.
  Customer Relationships, Management, Marketing Budgets, Marketing Plans, Relationship Marketing, Thought Leadership, Time Management
• The Top Five Drivers of Marketing Execution PerformanceChris Dent
  The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance.
  High-Tech Marketing, Marketing Challenges, Marketing Plans, Marketing Strategy, Project Management
• Imitating Mother Nature: The Four Seasons of Business GrowthParker Lee
  Let your business growth follow the nature cycle of life... and watch your business flourish.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Strategy
• How to Gain Focus and Define Your Strategy: A TemplateIsadora Badi
  A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where ...
  Brand Positioning, Chief Marketing Officer, Marketing Planning, Marketing Plans, Marketing Strategy, Positioning, Value Propositions
• Quick Tips to Help Your Agile Marketing Team Work More EfficientlyDan Naden
  Agile is change, and change is difficult for everyone—newbies and experienced marketers, alike. But these tips, based on long experience, can help agile marketing teams be more effective and efficient.
  Collaboration, Management, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Tips, Thought Leadership, Time Management
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• Planning Your Marketing? Don't Forget These FundamentalsSusan Solomon
  Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it ...
  Brand Positioning, Content Marketing, CRM, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Strategy
• How to Read (and Decide) Your Marketing's Fate [Infographic]Verónica Jarski
  Can you read what's in the cards for your marketing campaigns? Some companies can—when they use the right tools and techniques.
  Digital Marketing, Marketing Plans, Marketing Strategy
• Are You Unsuccessfully Copying Other Marketers' Successes?Phil Hill
  Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you ...
  Brand Management, Career Management, Marketing Challenges, Marketing Plans, Marketing Strategy, Small Business
• Four Ways to Make Sure Structure Unleashes Your CreativityBryan Nielson
  Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you ...
  Creativity, Marketing Plans, Project Management, Time Management
• 34% of Marketers Did Not Have a Documented Plan Last YearAyaz Nanji
  Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.
  Email, Email Marketing, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• 10 Marketing Lessons I Learned From the Israeli ArmyUri Bar-Joseph
  Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply ...
  Data, Marketing Operations, Marketing Plans, Marketing Strategy, Measurement
• Three Arguments to Promote Smarter Email Campaigns
  In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
  Email Campaigns, Management, Marketing Plans, Measurement, Thought Leadership
• Social Media ROI: How to Ensure Your Social Media Efforts Pay OffKieran Flanagan
  Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall ...
  Marketing Plans, Marketing Strategy, Metrics, ROI, Social Media
• Why Marketing Needs Objectives... Not Just GoalsBrett Johnson
  Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing ...
  Collaboration, Marketing Plans, Marketing Smarter, Marketing Strategy