Marketing Plans

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• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  Customer Engagement, Digital Theory, Marketing Plans, Mobile Marketing
• Five Rules for Your New Company's Playbook
  You're ready to strike out on your own and start a small business. But before you do, you need to create a detailed playbook. "I think of a business plan ...
  Marketing Plans, Marketing Strategy, Marketing Tips
• Planning Isn't Free: What Marketers Can Learn From HGTVLaura Patterson
  HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing ...
  Collaboration, Management, Marketing Plans
• Seven Simple Ways You Can Strengthen Customer Relationships
  A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep ...
  Branding, Customer Relationships, Marketing Plans, Marketing Smarter, Marketing Tips
• Web 2.0 Drives Effective Marketing, Market Share
  Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share, ...
  Management, Marketing Plans, Research Summaries, Social Media
• Five Ways to Gain Attention the 'Write' WaySameer Suryakant Kulkarni
  Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
  Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
• Customer Experience Leadership Survival Guide, Part 2Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with ...
  Collaboration, Customer Experience, Customer Retention, Management, Marketing Plans, Marketing Tips
• Marketers Neglecting Demand Chain Performance
  As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences ...
  Advertising, Chief Marketing Officer, Creativity, Marketing Plans, Marketing Smarter, Research Summaries
• The ROI of Real-Time Marketing and PRDavid Meerman Scott
  In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to ...
  Customer Engagement, Marketing Plans, Marketing Strategy, Public Relations, ROI
• Marketing's Missing LinkLaura Patterson
  Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. ...
  Marketing Plans, Marketing Smarter, Marketing Strategy, Measurement
• Three Ways to Stink at SaaS Marketing
  SaaS [software as a service] companies typically spend more on sales and marketing as a percentage of revenues than their on-premise software counterparts; and for most SaaS providers, customer acquisition ...
  High-Tech Marketing, Marketing Plans, Sales
• Facebook Upgrade: How New Features Will Help Brands Connect With FansAaron Strout, Kevin Tate
  Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should ...
  Community, Facebook, Marketing Plans, Social Media, Web Analytics
• The Blue Ocean and Business Models: How to Go Blue and Stay BlueLen Gingerella
  Even if you business can carve out a Blue Ocean spot—avoiding the cutthroat, backstabbing bloody Red Ocean by making the competition irrelevant rather than trying to beat it—how do you ...
  Marketing Plans, Marketing Strategy, Positioning, Segmentation
• Five Tips for Building an Online CommunityCynthia Francis
  Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build ...
  Community, Marketing Plans, Marketing Strategy, Metrics, Social Media
• The Big Picture: Consider It
  These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes ...
  High-Tech Marketing, Marketing Plans, Marketing Smarter, Sales
• Top Five Elements of an Annual Business PlanDonna Bletzinger
  It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time ...
  Management, Market Research, Marketing Plans, Marketing Tips, Positioning, SWOT
• Take a Deep Breath
  "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  Marketing Plans, Marketing Smarter, Recession
• Brand-Building: The Limits of EngagementJoel Rubinson
  Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. ...
  Brand Equity, Brand Loyalty, Customer Engagement, Marketing Plans, Marketing Tips, Social Media
• Think of It as a Club
  You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
  Email Deliverability, Email Marketing, Marketing Plans
• 'White Swan' Marketing, or How to Focus on What WorksJonathan Salem Baskin
  When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You don't need me to tell you that we're in a ...
  Customer Behavior, Marketing Plans, Marketing Strategy, Measurement, Metrics