Marketing Plans

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• A Clearly Good Marketing Plan
  "Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many ...
  Marketing Plans, Small Business
• Case Study: How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New MembersJennifer Natsu
  A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of ...
• Your Baby's Ugly... and You've Got Bad BreathStephen Baker
  It takes an incredible amount of intense drive, determination, and a strong ego to breathe life into a business and create products from scratch, but it's also that same ego ...
  Creativity, Marketing Plans, Small Business
• Marketing Strategy Is the Foundation for Business SuccessLinda Popky
  Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, ...
  Market Research, Marketing Plans, Marketing Strategy, Targeting, Value Propositions
• Word of Mouth Marketing in Five Easy StepsAndy Sernovitz
  Creativity, Marketing Plans, Marketing Tips, Measurement, Word-of-Mouth
• The Bottom-Line Case for Marketing to Women (Part 2)Gerry Myers
  To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, ...
  Customer Experience, Marketing Plans, Targeting, Women
• Lessons in Experience Marketing: The 'Sideways' Wine Club Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, ...
  Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• Dragons, Quests and Marketing PlansLaura Patterson
  A good marketing plan is in essence the Cliff Notes version of the company's current status, how it got there and what if anything needs to be addressed. In other ...
  Marketing Challenges, Marketing Plans, Marketing Strategy
• The Four Marketing Practices of WinnersLaura Patterson
  For marketers in the services industry, it's important to understand the key factors that enable us to profitably acquire and keep customers. Here are four factors that represent best practices ...
  Marketing Budgets, Marketing Plans, Metrics, Services Marketing
• Five Serious Considerations (and a Checklist) for Your Next Marketing PlanLaura Patterson
  Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. But many companies operate without one, focusing instead on the issues of ...
  Market Research, Marketing Plans, Metrics, Positioning, SWOT
• Which Half of Your Budget is Working?Michael Wolfe
  "Marketing response modeling" is specifically designed to tell you which half of your ad budget is working, and which is not.
  Economic Crisis, Marketing Plans, Measurement
• The CEO as Chief Expectations OfficerElaine Fogel
  When your CEO has high expectations for the organization that include new initiatives and directions during the fiscal year, long after budgets are approved, you are at a crossroads.
  Collaboration, Creativity, Hiring Outside Resources, Management, Marketing Plans, Marketing Strategy
• SWOT Team: Taking ActionHank Stroll, Yvonne Bailey
  This issue’s dilemma asks: What does it take to close the knowledge-to-action gap in your workplace? Also: How do you convince a boss that it takes money to make money?
  Collaboration, Marketing Challenges, Marketing Plans, Measurement
• Financial Intelligence for Strategic PlanningJim Lenskold
  Bringing financial intelligence into the intelligence mix offers new insight into the potential value of strategic and tactical alternatives.
  Marketing Plans, Marketing Strategy, Measurement, ROI
• Does Your Marketing Strategy Drive up to Echo Point?Sean D'Souza
  Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive their marketing strategy to Echo Point.
  Branding, Lead Nurturing, Marketing Plans, Marketing Strategy, Sales
• Why Do We Need a Marketing Plan Anyway?Gwendaline Mazzara
  o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side.
  Marketing Plans, Measurement, Positioning
• Marketing the Marketing DepartmentMalcolm Wicks
  You’ve spent weeks “negotiating” the marketing budget and you have finally received approval. But then -- business is not going as planned and cuts have to be made. Again. What ...
  Collaboration, Marketing Budgets, Marketing Plans, Measurement, PowerPoint
• Your Seven-Step, One-Day Marketing Plan David Frey
  You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan in just one day.
  Marketing Budgets, Marketing Plans, Marketing Tips, Segmentation, Targeting