Marketing Strategy

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• Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?Jessica Neville
  Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has ...
  Advertising, Marketing Strategy, Mobile Marketing, Search Engine Marketing
• How Marketers Score Their Firms on 17 Digital CapabilitiesAyaz Nanji
  Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Research Summaries, Social Media, Survey Data
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• The Top Hurdles to Proving Digital Marketing ROIAyaz Nanji
  Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.
  Marketing Strategy, Metrics, Research Summaries, ROI, Survey Data
• Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim Brodo
  Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
  Customer Acquisition, Customer Relationships, Email, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Communications, Marketing Strategy, Sales, Tradeshows/Events
• #SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This WeekChristian Neri
  This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• Top 10 Features of Mobile Apps for Businesses [Infographic]Laura Forer
  Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should ...
  Customer-Centric, Customer Loyalty, Customer Service, Marketing Communications, Marketing Strategy, Mobile Marketing
• Head-to-Head: Direct Mail vs. Email [Infographic]Laura Forer
  Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.
  Direct Marketing, Email, Email Campaigns, Email Marketing, Marketing Strategy, ROI
• Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential MarketingSteve Randazzo
  When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. ...
  Customer Acquisition, Customer Experience, Experiential Marketing, Marketing Strategy, Promotions, Sales
• Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]Laura Forer
  Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands ...
  Augmented Reality, Customer Behavior, Customer Experience, Marketing Inspiration, Marketing Strategy, Technology, Virtual Reality
• Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry MaguireCarey Dodd
  Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.
  Advertising, Hiring Outside Resources, Marketing Strategy, Metrics, Pricing
• No Size Too Small: ABM for SMBsJosh Baez
  Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
  Account-Based Marketing, B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Targeting
• Five Effective Neuromarketing Principles That Boost Marketing EffortsLaurynas Skupas
  Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.
  Behavioral Marketing, Customer Behavior, Customer Experience, Marketing Strategy, Pricing, Retail Marketing, Sales
• #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This WeekChristian Neri
  Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Television, TV, Twitter, YouTube
• Good Money After Bad? Your Channel Partners and Your Co-Op DollarsSean Wisdom
  The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.
  Channel Marketing, Collaboration, Marketing Automation, Marketing Strategy, Technology
• Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]Laura Forer
  Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns ...
  B2C, Channel Marketing, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Digital Marketing, Marketing Challenges, Marketing Strategy, Retail Marketing
• How to Identify the Right Influencers to Market for Your BrandJoe Griffin
  Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer ExperienceEmily Carrion
  Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help ...
  Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Retail Marketing
• How to Generate Clickthroughs (and Data) From Your Marketing VideosBruce McKenzie
  Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your ...
  Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Measurement, Metrics, Sales, Videos
• The State of Digital Marketing and Marketing Software M&AAyaz Nanji
  Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners.
  Digital Marketing, Marketing Strategy, Research Summaries