Marketing Strategy

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• #SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This WeekChristian Neri
  This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Four Pros and Cons of Outsourcing Your MarketingRoy Rasmussen
  You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but ...
  Hiring Outside Resources, Marketing Strategy, SMBs
• What the Rise of Virtual Reality Means for Marketing [Animated Infographic]Laura Forer
  Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it—and how your ...
  Customer Experience, Marketing Strategy, Technology, Virtual Reality
• Seven SMS Best-Practices and Tips for MarketersJeff Swan
  As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts ...
  Customer Communications, Customer Experience, Marketing Strategy, Mobile Marketing, SMS
• Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic]Laura Forer
  Robots haven't taken over yet, but the use of artificial intelligence apps and machine learning is growing. Check out this infographic to see which tasks are good candidates for AI ...
  AI, Customer Service, Marketing Automation, Marketing Smarter, Marketing Strategy, Sales
• Five Ways to Drive Engagement and Sales With Tradeshow MarketingKatie Price
  Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
  B2B Marketing, Conferences, Content, Customer Relationships, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]Laura Forer
  Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best ...
  Customer Behavior, Customer Experience, Marketing Automation, Marketing Smarter, Marketing Strategy, Product Marketing, Websites
• #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This WeekChristian Neri
  This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's ...
  Collaboration, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Videos, YouTube
• Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]Laura Forer
  This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals.
  Advertising, Brand Awareness, Digital Marketing, Marketing Strategy, Marketing Tips, Measurement, Metrics, PPC Campaigns
• The Future of Healthcare Marketing: Lessons for All MarketersBob Murphy
  Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world ...
  B2B Marketing, Content, Customer Behavior, Influencer Marketing, Marketing Strategy, Mobile Marketing, Testimonials, Word-of-Mouth
• The Chief Content Officer Is Dead; Long Live Content MarketingPawan Deshpande
  It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the ...
  Career Management, Chief Marketing Officer, Content, Content Marketing, Inbound Marketing, Lead Generation, Management, Marketing Strategy, Web Content
• Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising PerformanceManu Mathew
  To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of ...
  Advertising, Attribution Modeling, Data, Marketing Analytics, Marketing Strategy, Measurement, Metrics
• Marketing Technology Tool and Platform UseAyaz Nanji
  Most companies (61%) use six or more martech tools/platforms as part of their marketing stack, according to recent research from Marketo.
  Marketing Strategy, Research Summaries, Survey Data, Technology
• Get the Most Out of Your Marketing Automation Tools [Infographic]Laura Forer
  Marketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to ...
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Budgets, Marketing Strategy, Sales
• #SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This WeekChristian Neri
  This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, Virtual Reality
• How Account-Based Marketing and Selling via LinkedIn Can Drive RevenueKristina Jaramillo
  Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.
  LinkedIn, Marketing Strategy, Sales, Social Media, Targeting
• Four Steps for Successfully Implementing Marketing AttributionOpher Kahane
  Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are ...
  Attribution Modeling, Customer Acquisition, Digital Marketing, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• Three Steps for Crafting More-Personalized and Better-Performing ContentJacob Warwick
  Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Insight, Marketing Strategy, Research, Segmentation, Web Analytics, Websites
• Eight Key Elements Your Annual Marketing Plan Must Have to SucceedLauren Davenport
  The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms ...
  Digital Marketing, Marketing Budgets, Marketing Planning, Marketing Plans, Marketing Strategy, Sales
• #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This WeekChristian Neri
  This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Television, TV, Twitter