Marketing Strategy

Topics » Articles » Marketing Strategy

• The Current Marketing and Advertising Hiring Climate (2H16)Ayaz Nanji
  Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research ...
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data
• One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your BusinessAndrew Fischer
  Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances.
  Advertising, Data, Management, Marketing Strategy, Metrics
• Email Marketers' Top Areas of Focus in 2016Ayaz Nanji
  Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's RoundupChristian Neri
  A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• How You Can Conquer These Three Negative Content TrendsJacob Warwick
  Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
  Advertising, Content, Content Marketing, Marketing Strategy, Social Media
• Three Reasons for Including Whitepapers in Your Content StrategyVictor Ijidola
  Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Writing Whitepapers
• Trending Content Topics in B2B MarketingAyaz Nanji
  B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
  B2B Marketing, Content, Lead Generation, Marketing Dashboards, Marketing Strategy, Research Summaries
• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• TV Ads Are Better Than Online Video Ads (and How to Build a Great One)Erik Huberman
  Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are ...
  Advertising, Marketing Strategy, Television, TV
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• The Mathematical Reason SEO Is the Best Long-Term Marketing StrategyTimothy Carter
  A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof.
  Content, Content Strategy, Marketing Strategy, Metrics, ROI, Search Engine Marketing, Search Engines, SEO
• Six B2B Takeaways From Six Great Facebook AdsDaniel Kushner
  Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...
  Ad Copy, Advertising, B2B Marketing, Content, Facebook, Marketing Strategy, Social Media
• What Grade Do Marketers Give Their Personalization Efforts?Ayaz Nanji
  Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?
  Marketing Strategy, Personalization, Research Summaries, Segmentation, Survey Data
• What's Next for the Internet of Things (IoT) in PersonalizationKevin Lindsay
  More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be ...
  Customer-Centric, Customer Engagement, Digital Marketing, Internet of Things, Marketing Strategy, Technology
• 10 Ways to Bridge the CMO-CIO Gap to Drive Business GrowthVictoria Godfrey
  Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate ...
  Career Management, Chief Marketing Officer, Collaboration, Data, Marketing Operations, Marketing Strategy, Technology
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• B2B vs. B2C Content Marketing: Stuff You Need to KnowAbhishek Talreja
  Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Marketing Strategy, Promotions, Social Media
• Four Business Blunders That Affect Your GrowthAyodeji Onibalusi
  Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down?
  Brand Management, Brand Positioning, Management, Marketing Strategy, Technology, Websites
• How to Make Progress on Your Marketing Excellence Journey [Infographic]Laura Patterson, Jerry Rackley
  What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Digital Marketing, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Thought Leadership
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter