Marketing Strategy

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• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• The War Against Ad Blocking: Publishers Fight for Their LivelihoodLauren Pedersen
  More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
  Ad Copy, Advertising, Customer Behavior, Customer Experience, Marketing Strategy, Sales and Advertising, Websites
• Three Crucial Questions Every CMO Should Ask Before Starting a Big Data ProjectMark Laughlin
  The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing.
  Big Data, Data, Marketing Strategy, Metrics, ROI, Thought Leadership
• Tame the Multichannel Marketing HydraOr Shani
  Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships.
  AI, Brand Management, Channel Marketing, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy
• Your Six-Step Road Map to Rebranding [Infographic]Verónica Jarski
  Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.
  Brand Awareness, Brand Management, Brand Positioning, Collaboration, Data, Marketing Strategy, Personas
• Memorable Moments Enrich Customer RelationshipsDavid Trice
  Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Strategy
• How Agile Marketers Operate [Infographic]Verónica Jarski
  Check out the biggest differences between agile marketing and traditional marketing—and reasons to consider agile marketing.
  Chief Marketing Officer, Collaboration, Management, Marketing Strategy, Thought Leadership
• Make Customers the Center of Your Omnichannel StrategyJane Hiscock
  Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.
  Customer Behavior, Customer-Centric, Customer Experience, Digital Marketing, Marketing Challenges, Marketing Strategy
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Imitating Mother Nature: The Four Seasons of Business GrowthParker Lee
  Let your business growth follow the nature cycle of life... and watch your business flourish.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Strategy
• Endorsements, Reviews, and Astroturfing: New FTC Guidance for MarketersKarl Kronenberger
  In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in ...
  Advertising, Blogging, Blogging Strategy, Content, Facebook, Marketing Strategy, Social Media, Testimonials, Twitter, User-Generated Content
• Four Content Marketing Investments to Make This YearMatt Cooper
  As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, ...
  Content, Content Marketing, Content Strategy, Marketing Analytics, Marketing Strategy
• Four Common Mistakes That Will Kill Your Next Experiential Marketing CampaignSteve Randazzo
  Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience ...
  B2C, Customer Engagement, Customer Relationships, Experiential Marketing, Marketing Strategy, Retail Marketing
• Five Reasons Interactive Content Drives EngagementAnna Talerico
  Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, Marketing Strategy
• The Brand-Agency Relationship: Top Trends and Challenges in 2016Ayaz Nanji
  Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
  Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
  Advertising, International Marketing, Marketing Strategy, Measurement, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Smartphones
• What to Consider Before Launching a Marketing Campaign in Another CountryAkshata Mehta
  Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind.
  Brand Management, Campaign Management, Customer Relationships, Marketing Strategy, Thought Leadership
• Technology-Enabled Revenue Will Rule in 2016Tim Killenberg
  Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales, Technology
• Which Industries Use Digital Tools the Most (and Least)?Ayaz Nanji
  The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly behind, according to a recent report from the McKinsey Global ...
  Data, Digital Marketing, Marketing Strategy, Research Summaries