Marketing Strategy

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• Will 2016 (Finally) Be the Year of the Data-Driven Marketer?David Beardmore
  The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven ...
  Advertising, Big Data, Data, Digital Marketing, Internet of Things, Marketing Strategy, Metrics, Personalization
• Three Marketing and Customer Experience Trends You're Bound to See in 2016Chokdee Rutirasiri
  With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three ...
  B2C, Customer-Centric, Customer Experience, Marketing Strategy, Retail Marketing, Website Design
• Why Marketing Agencies Will Operate Like Special Ops in 2016Matt Goddard
  This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one ...
  Advertising, Brand Management, Campaign Management, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Targeting, Thought Leadership
• Marketing Video: Marketing Automation 101Malinda Wilkinson
  Marketing automation delivers results. So why do just 5-10% companies under $500 million in revenue use it? The most likely culprit is fear of the unknown. Here's an overview of ...
  Marketing Automation, Marketing Strategy, Videos
• Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your PracticeRodger Roeser
  If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly.
  Brand Management, Digital Marketing, High-Tech Marketing, Hiring Outside Resources, Marketing Strategy
• The State of Local-Affiliate Marketing in 2016 [Infographic]Ayaz Nanji
  What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? How are co-op dollars being spent? Are marketing tactics being ...
  Local Marketing, Marketing Strategy, Research Summaries, Survey Data
• A Newbie's Guide to A/B-Testing [Infographic]Verónica Jarski
  A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.
  Advertising, Marketing Strategy, Measurement, Metrics, Testing, Web Analytics, Websites
• Five Global Marketing Must-Haves for the New YearJudd Marcello
  Incorporate these five global marketing musts into your plans to see improved financial results as well as happier, more loyal customers.
  Brand Management, Branding, Local Marketing, Marketing Strategy, Native Advertising, Technology
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• The Top-Rated Marketing Automation Software PlatformsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• Is Commoditization an Issue for You? Here's What You Can Do About ItRick Steinbrenner
  Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you ...
  Marketing Strategy, Positioning, Pricing, Sales, Value Propositions
• Three Ways That Personas Take Your Marketing to the Next LevelGary Ostrager
  By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways.
  Customer Behavior, Marketing Strategy, Personalization, Personas
• The Three Most Important B2B Marketing Questions for 2016Gavin Finn
  What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Relationships, Marketing Strategy, Sales, Value Propositions
• Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
  To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
  Advertising, Campaign Management, Content, Content Strategy, Marketing Strategy, Millennials, Mobile Marketing
• Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]Verónica Jarski
  Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Are Marketers Succeeding With Personalization? [Infographic]Ayaz Nanji
  Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report ...
  Marketing Strategy, Personalization, Research Summaries, Segmentation, Survey Data
• How a Growing Franchise Builds Its Brand Through Local MarketingSanket Patel
  National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing ...
  B2C, Local Marketing, Marketing Strategy, Services Marketing
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• B2B Buyer Personas: Top Challenges, Tactics, and UsesAyaz Nanji
  B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Personas, Research Summaries, Survey Data