Marketing Strategy

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• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media, Testimonials, User-Generated Content, Videos, Vine, Webinars
• Hot Marketing Trends You Need to Know for 2016 [Infographic]Verónica Jarski
  Understanding the following hot marketing trends and planning for them can help you succeed in 2016.
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Marketing Strategy, Virtual Reality
• What Marketing Attribution Looks Like in a Cross-Channel WorldPaul Mandeville
  Increasingly complex digital paths, intentions, channels, and devices fragment our view of the customer. Here's what we need to do to create a unified view.
  Attribution Modeling, Customer Behavior, Customer Insight, Marketing Strategy
• Ranking GOP Presidential Candidates According to Digital StrategyJeremy Page
  The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or ...
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Social Media, Twitter
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Three Quick Tips for Crushing Personalization and Achieving Brand LoveJill Talvensaari
  Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more.
  Brand Loyalty, Brand Management, Branding, Campaign Management, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Personalization
• Four Reasons Interactive Content Supercharges Your Lead GenerationAshley Taylor Anderson
  Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Strategy
• The Year in Video Marketing and What to Expect in 2016Tyler Lessard
  In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ...
  Content, Content Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Personalization, Sales, Videos
• How to Gain Focus and Define Your Strategy: A TemplateIsadora Badi
  A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where ...
  Brand Positioning, Chief Marketing Officer, Marketing Planning, Marketing Plans, Marketing Strategy, Positioning, Value Propositions
• Four Mistakes That Can Kill Your Brand CampaignsMark Grilli
  We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales ...
  Advertising, Brand Management, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube
• Why You Need to Keep Powering the Personalization CycleMatt Diehl
  Most cycles have an end. Seasonal sales are over. Sales get closed. But in personalization and customer engagement, the cycle should always be in motion.
  Customer Behavior, Customer Engagement, Customer Insight, Data, Digital Marketing, Marketing Strategy, Personalization
• The State of Marketing Co-Op and MDF Programs in 2015Ayaz Nanji
  Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs?
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Five Ways Successful Brands Unsell to and Instead Woo CustomersWolfgang Schaefer, JP Kuehlwein
  Have a brand and want to charge a premium? Then you better stop selling to your customers and start wooing them instead. Here's a look at five ways brands ...
  Brand Management, Brand Positioning, Branding, Content, Marketing Strategy, Product Management, Product Marketing
• Five Buzzworthy SEO Trends You Must Know About for 2016Aleh Barysevich
  Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be ...
  Advertising, Content, Content Marketing, Content Strategy, Google, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• Win/Loss Analysis: Strategize Your Results [Infographic]Verónica Jarski
  Companies that study their past deals have a 3-7 times higher win rate than companies that don't. Here's how looking at past sales can help you win future deals.
  Customer Behavior, Customer Insight, Marketing Strategy, Marketing Tips, Sales, Strategy
• Three Mistakes That Can Prevent You From Hitting Your Sales GoalHugo Bader
  If you're struggling to meet your business goals, pause for a moment to make sure you're not making one of these crucial mistakes.
  Customer Relationships, Management, Marketing Strategy, Measurement, Metrics, Sales
• Data-Driven Marketing: Top Objectives and ChallengesAyaz Nanji
  Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.
  Big Data, Data, Marketing Strategy, Research Summaries, Survey Data
• Three Ways a Social CMO Boosts Your Bottom LineWill McInnes
  Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO does that.
  Career Management, Digital Marketing, High-Tech Marketing, Marketing Strategy, Social Listening, Social Media
• How to Convince Your CEO That Skimping on Marketing Talent Is No BargainLaura Patterson
  One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the ...
  Career Management, Demand Generation, Hiring Outside Resources, Management, Marketing Operations, Marketing Strategy, Product Marketing