Marketing Strategy

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• The 50 Most Influential CMOsAyaz Nanji
  Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes, ...
  Chief Marketing Officer, Marketing Strategy, Research Summaries
• When the Suites Went Sour: The Rise of the Marketing StackYoav Schwartz
  A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology.
  Chief Technology Officer, Digital Marketing, High-Tech Marketing, Management, Marketing Strategy, Technology
• Book Marketing Basics: Advice for AuthorsMegan Morrison
  Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing ...
  Advertising, Content, Marketing Strategy, Public Relations, Writing
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• Four Tips for Increasing Your Average Order ValueLewis Gersh
  Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Here's a look at how and why increasing AOV is ...
  Advertising, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• Learn From Casinos: Multicultural Marketing to Tap America's Growth MarketsLuba Tolkachyov
  Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural ...
  Advertising, B2C, Customer Acquisition, Demographics, International Marketing, Marketing Strategy
• The Top 10 Books Recommended by Fortune 500 CEOsAyaz Nanji
  Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent ...
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data
• Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!Natalie Black
  Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you ...
  Career Management, Content, Content Marketing, Management, Marketing Strategy, Social Media, Social Networking, Thought Leadership
• Seven Reasons to Use Print Marketing to Win More BusinessJames Trotter
  Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
  Advertising, Content, Customer Engagement, Marketing Strategy, Print Collateral
• Create Snackable Content for Your Mobile Customers [Infographic]Verónica Jarski
  Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
  Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Writing
• How to Create and Document a Content Marketing Strategy in Eight StepsJennifer Smoldt
  Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research
• Four Quick Tips for Preparing for Email 2.0Patrick Tripp
  Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Marketing Strategy, Technology
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• Seven Secrets That Help You Find Out Whether Your PR Works WellAly Saxe
  Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track your PR performance by using the right tools and best-practices—and ...
  Data, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Public Relations, ROI
• Five Questions to Help You Decide Whether Programmatic TV Is Right for Your BrandJohn Holmes
  Programmatic TV works—but only for the right brands. To help you determine whether your brand is right for it, ask yourself the following questions.
  Advertising, Consumer Electronics, Content, Customer Engagement, High-Tech Marketing, Marketing Strategy, Television
• How to Create a Post-Lead Content Marketing StrategyChanin Ballance
  To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion.
  Collaboration, Content, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• Discounting in the Digital Age [Infographic]Verónica Jarski
  Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
  Customer Acquisition, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Segmentation, Technology, Testing
• Five Tools to Help Marketers Make the Most of the Holiday Shopping SeasonMeera Murthy
  The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016.
  Customer Behavior, Customer Engagement, Data, Marketing Analytics, Marketing Strategy, Technology
• Are Companies Structured Correctly for Digital Marketing Success? [Infographic]Ayaz Nanji
  Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data, Technology
• Why Creatives Really Should Know About Marketing AutomationMatt Cooper
  Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should.
  Career Management, Content Marketing, Marketing Automation, Marketing Strategy, Technology