Marketing Strategy

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• How to Apply the 'Golden Circle' to Your Marketing and Performance MeasurementLaura Patterson
  Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and ...
  Marketing Planning, Marketing Strategy, Measurement, Metrics, Strategy
• 2016 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their ...
  Advertising, B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Research Summaries
• Why You Need an App Store Optimization StrategyDave Bell
  App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
  Consumer Electronics, Customer Behavior, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, SEO, Smartphones
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• Three Excellent Reasons for Adding Dynamic Content to Your Next EmailChristopher Lester
  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
  Content, Content Marketing, Customer Communications, Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Strategy, Personalization
• Seven Steps to Successful Marketing Technology AdoptionLeigh Chesley
  Marketers today must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and more. To handle those tasks, you need marketing technology. These steps will help ensure ...
  Management, Marketing Automation, Marketing Operations, Marketing Strategy, Project Management, Technology
• Why You Need to Hit the Marketing Reset ButtonWill Margiloff
  Most marketing organizations make decisions quickly to stay ahead in today's hectic digital world. But consider slowing down and re-evaluating your marketing. Doing so can pay off in the long ...
  Customer-Centric, Data, High-Tech Marketing, Marketing Strategy
• #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Three Questions to Help You Decide Whether to Start Using VineJenne Barbour
  The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy.
  Content, Direct Marketing, Marketing Strategy, Social Media, Videos, Vine
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, ...
  Advertising, B2C, Blogging Strategy, Branding, Collaboration, Content, Content Strategy, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Public Relations, Social Media, SocialSkim, Twitter
• How Intuition Fuels Business AgilityJulie Wittes Schlack
  To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want.
  Content, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Marketing Strategy
• How Marketers Are Approaching Multicultural MarketingAyaz Nanji
  Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and ...
  Demographics, Marketing Strategy, Research Summaries, Survey Data
• Fix the Brittle Customer Relationships Affecting Your Bottom LineLaura Patterson
  Customer relationships can become brittle or fragile over time. You can measure and offset that brittleness in a variety of ways.
  Collaboration, Content, Lead Generation, Marketing Strategy, Sales, Sales and Advertising
• What 'Game of Thrones' Author George R.R. Martin Can Teach You About MarketingCorey Pemberton
  Take a look at "Game of Thrones" author George R.R. Martin's career, and you'll find lessons that go beyond mere entertainment and apply as practical marketing advice.
  Brand Management, Career Management, Content, Content Strategy, Marketing Strategy
• Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build CredibilityInga Johnson
  For years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They should've used non-celebrity micro-influencers instead.
  Brand Ambassadors, Brand Management, Branding, Customer Evangelists, Marketing Strategy, Word-of-Mouth
• Customer Experience Must Be at the Heart of Your Agile MarketingPaul Mandeville
  Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that.
  Customer Engagement, Customer Experience, Customer Service, High-Tech Marketing, Marketing Strategy
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• Four Practical Tips for Resolving the CMO-CIO DisconnectKyle Metcalf
  If CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Collaboration, Management, Marketing Strategy, Technology