Marketing Strategy

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• Three Conversations That Sales Reps Need to MasterTim Riesterer
  Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• How CMOs Can Prove Their ROI in the C-SuiteBob Murphy
  Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a ...
  Attribution Modeling, Career Management, Chief Marketing Officer, Marketing Strategy, Measurement, Metrics, ROI
• Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your CompanyJulie Wittes Schlack
  In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  Customer Advisory Programs, Customer Engagement, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Product Management, Product Marketing
• Which Digital Marketing Tactic Has the Biggest Revenue Impact?Ayaz Nanji
  One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
  B2B Marketing, Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Human-Centered Design Should Be a CMO's Best FriendChokdee Rutirasiri
  Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings.
  Content, Customer Engagement, Marketing Strategy, Website Design
• Five Ways to Create Content That Reigns [Infographic]Verónica Jarski
  How can marketers better create content that rises above the competition? Here are five suggestions.
  Content, Content Strategy, Data, Marketing Strategy, Web Content
• #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!Angela Natividad
  Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Social Analytics, Social Media, SocialSkim, Vine
• Five Ways Advanced Consumer Management Is Transforming MarketingMark Harrington
  Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty.
  Customer Behavior, Customer Insight, Data, Marketing Strategy
• Are You Reaching Out to Customers Who've Moved to Your Area?Gregg Zegras
  When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention?
  Consumer Electronics, Customer Relationships, Marketing Strategy, Millennials, Mobile Marketing
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• B2B Inbound Marketing: Top Tactics, Goals, and ChallengesAyaz Nanji
  Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• Businesses Can Profit by Doing Less—but BetterJohn Bell
  Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better.
  Brand Management, Brand Positioning, Branding, Marketing Strategy
• Presto, Extendo: If Only Brand Extensions Were That Easy!Susan Solomon
  So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only ...
  Brand Management, Brand Positioning, Branding, Marketing Strategy, Product Management
• How Aligned Are B2B Marketing and Sales Teams?Ayaz Nanji
  B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Research Summaries, Sales, Survey Data
• A Marketer's View: An 11-Step Plan for Launching Your StartupMelissa Cohen
  Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these ...
  Management, Marketing Communications, Marketing Strategy, Positioning, Presentations, Project Management, Public Relations, Social Media
• Four Reasons to Lose a Little Control and Trust Automated PersonalizationJonas Dahl
  Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should.
  Content, Customer Engagement, Marketing Strategy, Personalization
• These Five Essential Habits of Curators Will Make You a Smarter MarketerRohit Bhargava
  These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
  Career Management, Content, Content Marketing, Marketing Strategy
• Is Your Marketing Plagued by the 'Order-Taker' Mentality?Al Davidson
  The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead.
  Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy
• Top B2B Marketing Channels and TacticsAyaz Nanji
  Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• How to Use 'Alternative' Social Networks in Your Marketing StrategyMark Mars
  Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello?
  Advertising, Content, Google+, Instagram, Marketing Strategy, Pinterest, Social Media, Social Networking