Marketing Strategy

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• Marketers Are Failing to Connect TV Ads With Web HomepagesAyaz Nanji
  Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy.
  Advertising, Marketing Strategy, Multichannel Marketing, Research Summaries, Television, Web Content
• Why Curation Matters to ContentChristian Jorg
  Content producers need to understand the tremendous value that curation brings to the growth of a business.
  Content, Content Strategy, Marketing Strategy
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Having a Giveaway? Ask Yourself These Questions FirstIvan Serrano
  Keep the following questions in mind when crafting a giveaway. Doing so can help prevent marketing blunders in the long run.
  Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips
• So You're Thinking About Implementing Marketing AutomationJason Siffring
  Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's ...
  Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Project Management, Sales
• Are You Ready to Tackle Omni-Channel in the 2014 Holiday Season? [Infographic]Verónica Jarski
  Are your omni-channel initiatives naughty or nice this holiday season? Take this short quiz to find out whether you're unprepared or set up for omni-channel success.
  Customer Experience, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Social Media
• What Are Small Businesses Doing Wrong During the Holidays?Matt Winn
  To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix.
  Customer Acquisition, Customer Retention, Marketing Challenges, Marketing Strategy, Small Business
• How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'Rani Hublou
  When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
  Management, Marketing Dashboards, Marketing Planning, Marketing Strategy, Metrics, Sales, Strategy
• The State of Mobile Marketing StrategyAyaz Nanji
  Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Survey Data
• Why Combined Campaigns Benefit Your MarketingIvan Guzenko
  Here's a look at what combined campaigns are and how they can help your marketing.
  Advertising, Customer Engagement, Customer Relationships, Marketing Strategy, Sales and Advertising, Social Media
• How to Read (and Decide) Your Marketing's Fate [Infographic]Verónica Jarski
  Can you read what's in the cards for your marketing campaigns? Some companies can—when they use the right tools and techniques.
  Digital Marketing, Marketing Plans, Marketing Strategy
• What Sales Can Learn From Marketing (and Vice Versa)Rob Murphy
  When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• Six Mobile Marketing Predictions for 2015Ash Kumar
  The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all ...
  Advertising, Consumer Electronics, Digital Marketing, Digital Theory, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Videos
• Why Your Company Needs to Offer a Unified Brand ExperienceJason Cieslak
  Consider developing and maintaining a great brand experience. It's a lot of work but worth the rewards.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Experience, Marketing Strategy
• B2B Content Marketing Trends for 2015 [Infographic]Verónica Jarski
  What does the next year hold for B2B content marketing?
  B2B Marketing, Content, Content Marketing, Marketing Budgets, Marketing Strategy
• The Dark Side of Content Marketing [Infographic]Verónica Jarski
  Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
  Blogging, Content, Content Marketing, Content Strategy, Email, Marketing Strategy, Word-of-Mouth, Writing
• How Big Data Can Help You Provide a Better Customer ExperienceTamara Solarich
  Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition.
  Big Data, Customer Engagement, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or FilmJessica Cohen
  Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand.
  Advertising, B2C, Brand Management, Marketing Strategy, Product Management, Product Marketing, Retail Marketing