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Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
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Four Foundational Elements of Marketing Analytics SuccessMark Emond
A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
CRM,
Customer Acquisition,
Customer Insight,
Data,
Lead Generation,
Lead Nurturing,
Marketing Automation,
Marketing Operations,
Measurement,
Metrics,
Sales,
Sales and Advertising,
Strategy
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How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Business Intelligence,
Customer Behavior,
Data,
Digital Marketing,
E-Commerce,
Email,
Google,
Google Analytics,
Keywords,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Retail Marketing,
Social Media,
Websites
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Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
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The Importance and ROI of Events: Marketers Still Face ChallengesVahe Habeshian
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective ...
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Connect Customer Experience, Convenience, and Differentiation to Business ResultsLaura Patterson
Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.
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Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
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The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
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Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko Vidakovic
The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
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A Quick-and-Dirty Social Media Analysis That Won't Cost You a DimeGarrett Moon
Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
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Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
Customer Acquisition,
Customer Behavior,
Data,
E-Commerce,
Lead Generation,
Market Research,
Measurement,
Metrics,
Online Marketing,
Product Marketing,
Research,
Retail Marketing
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Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
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The Five Big Problems of Big DataGerardo A. Dada
The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
B2C,
Business Intelligence,
Customer Insight,
Data,
Digital Theory,
E-Commerce,
Marketing Analytics,
Measurement,
Metrics,
Personalization,
Retail Marketing
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Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
Blogging,
Facebook,
Instagram,
LinkedIn,
Marketing Analytics,
Marketing Strategy,
Metrics,
Pinterest,
Research Summaries,
Twitter,
YouTube
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New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
Advertising,
B2C,
E-Commerce,
Google,
Local Marketing,
Location-Based Marketing,
Measurement,
Metrics,
PPC Campaigns,
Promotions,
Search Engine Marketing
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Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
Advertising,
Content Marketing,
Customer Behavior,
Google,
Humor,
Inbound Marketing,
Keywords,
Measurement,
Metrics,
PPC Campaigns,
Public Relations,
Search Engine Marketing,
SEO
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Three Steps for Making (Big or Small) Data Work for MarketersRaj Kadam
When pricey data tools are not an option, these few simple steps can help make data work for you by allowing you to derive insights that make the most impact ...
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Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
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Marketers Upping the Ante on Big Data in 2013Lenna Garibian
Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
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