Metrics

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• Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
  Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
  Content, Customer Behavior, Metrics, Personalization
• How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
  We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
  Data, Market Research, Measurement, Metrics, Web Analytics
• How to Measure the ROI of Your B2B Content Marketing CampaignsJolina Landicho
  This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
  B2B Marketing, Content Marketing, Measurement, Metrics, ROI
• From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad ReportingJennifer Scheer
  You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And ...
  Data, Measurement, Metrics, ROI
• Measuring Sponsorship ROI: Marketers' Favorite MetricsAyaz Nanji
  Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing ...
  Metrics, Research Summaries, ROI, Sponsorship
• Creating Weekly SEO Reports Doesn't Have to SuckCourtney McGhee
  Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.
  Measurement, Metrics, Search Engine Marketing
• The Top Five KPIs Online Marketers Should Be Tracking [Infographic]Laura Forer
  With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on ...
  Data, Marketing Analytics, Measurement, Metrics, ROI
• Attribution 101: Three Ways to Measure Marketing Attribution, and the Pros and Cons of Each
  How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
  Attribution Modeling, Measurement, Metrics, Multichannel Marketing, Sales
• The Metrics That Matter to B2B Marketers and Business LeadersAyaz Nanji
  B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.
  Metrics, Research Summaries, ROI
• Four Steps to Developing a Holistic Approach to MeasurementMark C. Nardone
  These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
  Career Management, Management, Measurement, Metrics
• Benchmarking Your Email Metrics Post 'GDPR Cleanse'
  The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
  Benchmarking, Email, Measurement, Metrics
• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• How to Measure Touchpoint Effectiveness: Six Steps to Better Customer ExperiencesLaura Patterson
  Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most ...
  Customer Experience, Marketing Strategy, Metrics
• 10 Video Metrics That Will Help You Establish ROIEvelyn Timson
  Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
  Content, Measurement, Metrics, ROI, Videos
• The Small Business Guide to Facebook Insights [Infographic]Laura Forer
  Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights ...
  Facebook, Measurement, Metrics, Social Media
• Measuring Marketing ROI on Google AdWords
  Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising ...
  AI, Measurement, Metrics, Search Engine Marketing, SEO, Technology
• The State of Sales Content ROI [Infographic]Ayaz Nanji
  Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
  Content, Content Marketing, Content Strategy, Metrics, Research Summaries, ROI, Sales
• How to Measure Your Content Marketing Efforts [Infographic]Laura Forer
  How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through ...
  Brand Awareness, Content, Content Marketing, Content Strategy, Measurement, Metrics
• How to Use Data to Reveal Your Brightest Star CustomersLaura Patterson
  Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  Customer Acquisition, Customer-Centric, Customer Insight, Data, Metrics
• The Small Business Guide to Google Analytics [Infographic]Laura Forer
  Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
  Google Analytics, Marketing Analytics, Marketing Dashboards, Metrics, Small Business