Millennials

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• Four Ways Design Can Help You Market to WomenStephanie Yung
  Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
  Creativity, Market Research, Millennials, Women
• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
  Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
  Customer Behavior, Demographics, Gen Z, Millennials, Research Summaries
• What Millennials Would Do With an Extra $1,000Ayaz Nanji
  Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI.
  Customer Behavior, Millennials, Research Summaries
• How to Target Millennials With Billboard AdvertisingPaul Inman
  Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.
  Advertising, Customer Behavior, Marketing Strategy, Millennials
• Worried About Your Millennial Strategy? Top 3 Myths and TruthsMike Dickerson
  Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly ...
  Customer Behavior, Millennials
• Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
  "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
  AI, Management, Marketing Challenges, Marketing Strategy, Millennials, Sales
• What Marketers Get Wrong (And Right) About Different GenerationsAyaz Nanji
  Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online ...
  Customer Behavior, Millennials, Research Summaries
• The Fashion-Shopping Habits of Millennial WomenAyaz Nanji
  Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Women
• How Millennial, Gen X, and Boomer Employees Are Viewed at WorkAyaz Nanji
  Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare?
  Career Management, Management, Millennials, Research Summaries
• Are Younger Consumers Over Email?Ayaz Nanji
  Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the ...
  Customer Behavior, Customer Communications, Email, Email Marketing, Gen Z, Millennials, Research Summaries
• #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
  Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
  Content, Digital Marketing, Digital Theory, Facebook, Gen Z, LinkedIn, Marketing Strategy, Millennials, Research, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• An Inside Look at the Habits of Millennial Shoppers [Infographic]Laura Forer
  Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. ...
  Brand Management, Branding, Customer Behavior, Customer Experience, Millennials, Mobile Marketing, Multichannel Marketing, Social Media
• Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
  Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
  B2B Marketing, Conferences, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Strategy, Millennials
• Is Brand Loyalty Dead? [Infographic]Laura Forer
  Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Strategy, Millennials, Promotions
• The Preferences of Millennial B2B BuyersAyaz Nanji
  Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
  B2B Marketing, Customer Behavior, Millennials, Research Summaries, Sales, Survey Data
• The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]Laura Forer
  Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in ...
  B2B Marketing, Digital Marketing, Email, Email Marketing, Instagram, LinkedIn, Millennials, Social Media
• Five Direct Mail Myths About Millennials [Infographic]Laura Forer
  If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail ...
  Customer Behavior, Direct Marketing, Marketing Communications, Millennials
• Four Effective Ways to Market to MillennialsPamela Webber
  The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ...
  Advertising, Brand Loyalty, Brand Management, Demographics, Marketing Strategy, Millennials
• Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]Laura Forer
  Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.
  B2C, Customer Behavior, Millennials, Retail Marketing