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7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
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Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
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How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
B2B Marketing,
Brand Positioning,
Branding,
Community,
Content,
Content Marketing,
Digital Theory,
Facebook,
Google+,
Inbound Marketing,
Integrated Marketing,
Lead Generation,
Location-Based Marketing,
Marketing Strategy,
New Media,
Pinterest,
Positioning,
Social Business,
Trade Shows/Events,
Twitter
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US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
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Interactive Display Media Forecast: $28B by 2017
Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion ...
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Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
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Know Your Audience (and Where They Are and How to Reach Them)Bill McCabe
To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out ...
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Five Components of the Ideal Enterprise Sales AppJim Steger
Enterprise-grade mobile apps can equip sales teams with a set of high-impact selling tools. But not all apps are created equal. Learn the five essential elements of an effective sales ...
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Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012
Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 ...
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Why Social Media Doesn't Work (and What You Can Do About It)Mike Heronime
To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
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Senior Execs Consume Both Traditional and New Media
Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
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How to Market the CloudJoshua Shane
Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.
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The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive EfficienciesJacques Hart
Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three ...
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Launch Your Own Social Media Contest: Here's Some Help
If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
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How a Customer Promoted 'Barbie Video Girl' Bigtime
This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
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Five Easy Tools for Long-Distance Collaboration
New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
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Tips From 'The Office' on Social-Media Customer Engagement
The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
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Five Ways to Win Customers With Augmented Reality
You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
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Flipboard for iPad: How to Use It
With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read.
Tougher still ...
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Unify Your Online Image: Present All Your Social Links at One Site
When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
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