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Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
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How Often Should You Feed Your Content Marketing Programs?Pawan Deshpande
Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is ...
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2013 B2C Content Marketing Benchmarks, Budgets, and Trends
Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
Blogging,
Content,
Content Marketing,
Facebook,
Lead Generation,
LinkedIn,
Marketing Budgets,
Marketing Challenges,
Marketing Strategy,
Newsletters,
Research Summaries,
Social Media,
Twitter,
Web Content,
Webinars,
White Papers
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Best Times to Send Email for Opens and Click-Throughs [Infographic]
To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ...
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Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
B2B Marketing,
Content,
Content Marketing,
Copywriting,
Corporate Blogging,
Customer Relationships,
Market Research,
Marketing Tips,
Newsletters,
Social Media,
Writing
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How Would You Register Existing Subscribers for a New Newsletter?
When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic?
In a post at ...
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Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message TypesKaren Talavera
Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
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Three Tips for Gaining Excellent Click-Through Rates
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
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How to Track Clicks in Your Email-Newsletter CampaignsAndy Shore
The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged ...
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Three Ways to Reach Readers Who'd Rather Be at the Beach
During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
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Three Good Reasons for Marketing Automation (and Three Bad Ones)Jep Castelein
Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only ...
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How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store SalesStephanie Miller
Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason ...
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Frankly, You're a Disappointment
As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," ...
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11 Tips for Challenging Government-Marketing Myths and Reaching BuyersBecky Sheetz-Runkle
Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government ...
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Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did ItWinston Bowden
Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even ...
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Case Study: How One Website Doubled Its Ad RevenueKimberly Smith
Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
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How Dare You Assume That?
When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
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Analyze This
When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
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How'd He Do That?
When you first arrive at the Blue Penguin website, it looks much like any other—with a logo, navigation buttons, a subscription link and some written content in the center. But ...
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Keep in Touch This Summer, OK?
As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
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