Newsletters

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• Putting Personality Into Your E-newsletterMark Brownlow
  Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.
  Creativity, Customer Relationships, Newsletters, Writing
• Online Newsletters: Demonstrating ValueHank Stroll, Tamara Halbritter
  How do you deliver value to your B2B subscribers?
  Advertising, B2B Marketing, Economic Crisis, Newsletters, Surveys
• Six Steps to Successful Newsletter MarketingHank Stroll, Tamara Halbritter
  With the heady days of the Internet bubble behind us, it’s time to get back to the basics with marketing through newsletters.
  Customer Engagement, Lead Generation, Marketing Tips, Newsletters, Writing
• The Company as MagazineChris Maher
  Imagine that your company is a magazine. To be a little clearer, you're still in whatever business that you're in, but there's an important magazine component to what you do. ...
  Customer Engagement, Management, Newsletters, Writing
• Ten Fundamentals That Matter More Than a Big BudgetChristopher Kenton
  This economic "rinse cycle" offers an opportunity to shore up your organization's fundamental strengths. Happily, for anyone responsible for a budget, pursuing the fundamentals doesn’t require cash as much as ...
  Channel Marketing, CRM, Customer Engagement, Economic Crisis, Email Lists, Marketing Tips, Newsletters, White Papers
• The Next Shiny ThingKim MacPherson
  What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to grab eyeballs? Put the glitz aside. Would you believe...there's ...
  B2B Marketing, Customer Engagement, Digital Marketing, Lead Generation, Newsletters, Targeting
• Weasel to Weasel with Scott AdamsDavid Berkowitz
  ate last month, Scott Adams kicked off the first National Weasel Day in San Francisco as a shameless plug for his new book, "Dilbert and the Way of the Weasel." ...
  Creativity, Marketing Inspiration, Newsletters
• Is Your Value Proposition Strong Enough?Jill Konrath
  Most companies have lousy value propositions. They’re weak – often, really weak. Often they’re simply a description of the offering’s features or capabilities. Or they’re filled with self-aggrandizing puffery.
  Collaboration, Customer Engagement, Economic Crisis, Marketing Tips, Newsletters, Value Propositions
• Why Your E-Newsletter Doesn’t Deliver Like You HopedJessica Albon
  You've heard the pitch – marketing newsletters are supposed to attract customers. They're sworn to build customer loyalty. And they'll increase profits. All that…and they are incredibly cheap to produce. ...
  Case Studies, Email Marketing, Measurement, Newsletters, Positioning, Taglines, Thought Leadership, Writing
• The Top 5 Ways Newsletters Help Tech CompaniesBarbara Payne
  Tech companies, listen up: It’s true that your customers care. They care about how you treat them and about what you’re doing to help them. How do you show ...
  Customer Relationships, Marketing Tips, Newsletters, Testimonials
• First Impressions Count with Email MarketingMark Brownlow
  If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on ...
  Customer Experience, Customer Relationships, Email Marketing, Newsletters, Writing
• Beyond Content: 8 Other Must-Haves For Your Email NewsletterMark Brownlow
  Content is still king. But what beyond content must be included to ensure success?
  Newsletters, Permission Email Marketing, Writing
• Copywrite Creatively...For A ChangeJeff Kuzmich
  Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.
  Collaboration, Copywriting, Creativity, Customer Engagement, Newsletters, Websites
• Use B2B Newsletters to Reach Your Target Jason Kassel
  The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter?
  B2B Marketing, Email Marketing, Newsletters, Permission Email Marketing, Writing
• Like a Virgin: Is Your Marketing as Fresh as Madonna's? Sean D'Souza
  Madonna Incorporated consistently reaps profits even after 18 years on the trot. Here's what you can learn from the chameleon of pop music.
  Branding, Customer Retention, Logos, Naming, Newsletters
• Ten Tasks for Tailoring Email Newsletter Content Mark Brownlow
  Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.
  Collaboration, Customer Engagement, Hiring Outside Resources, Newsletters, Relationship Marketing, Surveys, Writing
• Transforming Internet Newsletters into Marketing and Sales Machines Jason Kassel
  There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.
  Copywriting, Landing Pages, Lead Generation, Lead Quality, Newsletters, Writing
• Six Classic Mistakes...Email Newsletters Make Mark Brownlow
  In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.
  Customer Relationships, Metrics, Newsletters, Permission Email Marketing, Targeting, Websites
• E-Business the Old Fashioned Way?
  What does Dale Carnegie have to do with ebiz? The people at Grokdotcom.com think there is a lot you can learn from this old master of people skills.
  Customer Engagement, Customer Experience, E-Commerce, Newsletters, Personalization