Online Marketing

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• Designing Online Forms: Eight Simple TipsDavid Grayson
  hey may not be glamorous. But online forms are often the place where actual revenue is generated.
  Customer Engagement, Marketing Tips, Online Marketing, Web Browsers, Writing
• SWOT Team: The Hope, Glory and Folly of CRMHank Stroll, Yvonne Bailey
  ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.
  CRM, Customer-Centric, E-Commerce, Marketing Challenges, Online Marketing, Pricing, Product Marketing
• What Can Web Copywriters Learn From Direct Mail?Steve Jackson
  Many Web site owners don't test and measure their own site copy and content. But then they spend thousands to drive traffic to their sites. What's wrong with this ...
  Copywriting, Direct Marketing, Online Marketing, Testing, Websites
• SWOT Team Debates Digital Versus PrintHank Stroll, Tamara Halbritter
  When an organization is trying to build a professional image, should it attempt to save money on professional printing by opting for lesser-quality color copies? Also this week: How do ...
  Customer Relationships, Marketing Challenges, Online Marketing, Targeting
• SWOT Team: It's Beginning to Look a Lot Like ChristmasHank Stroll, Tamara Halbritter
  Holiday sales are expected to rise a whopping 22 percent over last year. What can you do to get a chunk of that cash? Also: How do you develop ...
  Collaboration, Creativity, E-Commerce, Marketing Challenges, Online Marketing, Surveys
• The Online Marketer’s Secret Weapon: A Site that WorksEric Anderson
  While the industry focuses on squeezing every dollar of value out of acquisition strategies, billions of dollars are being left on the table by campaigns that drive users to sites ...
  Customer Experience, Online Marketing, Testing, Websites
• SWOT Team: Coordination Can Be PainfulHank Stroll, Tamara Halbritter
  This week's marketing dilemma: How to better coordinate call center and marketing teams. Also, how can an established company leverage its legacy into a new niche?
  Branding, Market Research, Marketing Challenges, Online Marketing
• Target Marketing: Six Lessons from Major League BaseballBobette Kyle
  ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.
  Advertising, Local Marketing, Marketing Tips, Online Marketing, Segmentation, Targeting, Websites
• Insanity: Marketing the Same Way Over and Over but Expecting ResultsLinda Kazares
  Consumers buy when they trust in something they perceive enhances their lives and comes from a credible source. Getting their attention long enough to demonstrate this value is key.
  Customer Engagement, Marketing Strategy, Online Marketing, Sales
• Making Brands Relevant Online (Part I) Mitch McCasland
  When a brand goes online, what expectations do consumers have? What information is anticipated? Motivating?
  Advertising, Branding, Online Marketing, Web Content, Website Design, Websites
• What You Need to Know About Online Branding of Financial ServicesJeremy Bachmann
  In an industry with much product commoditization, brands help distinguish competitors in the mind of customers. How does the concept of branding translate online?
  Brand Positioning, E-Commerce, Online Marketing, Services Marketing, Web Copy, Website Design
• Under the Hood at Volvo's Digital GarageDavid Berkowitz
  ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet.
  Advertising, Creativity, Metrics, Online Marketing, Web Analytics
• Borrowing a Page from Amazon's BookWil Reynolds
  Amazon may not be a beautiful site, but it does what it is intended to do -- sell products easily. And it does it quite well.
  E-Commerce, Online Marketing, Testing, Websites
• Marketing During War TimeDoug Edge
  No matter your opinion of the ongoing war with Iraq, the reality is upon us. So what does it all mean for businesses?
  Advertising, Branding, Marketing Tips, Online Marketing
• The Power of Lifetime-Based DataBrett Hurt
  Do you know the difference between session and lifetime-based revenue analyses to measure the success of your online customer acquisition efforts?
  Advertising, Online Marketing, Search Engines, Web Analytics
• How to Double Your Sales (Without Doing Much)Dana Blankenhorn
  There’s an epidemic online, and it may be infecting your sales. It’s the epidemic of abandoned shopping carts.
  Customer Experience, Customer Satisfaction, E-Commerce, Online Marketing, Sales
• After the Banner: What’s Up Next?Alex Hendler
  Marketers are finally beginning to understand how people use the Internet and are creating programs that synch up with their online habits.
  Advertising, Customer Behavior, Customer Experience, Keywords, Online Marketing, ROI, Website Design
• Secrets To Optimizing An Online CampaignMelissa Honabach
  To take full advantage of the strength of online advertising, marketers must be proficient with the analytics of the medium and the concept of campaign optimization.
  Advertising, Interactive Marketing, Market Research, Online Marketing, Testing
• What Web Developers Can Learn from RetailersStern Dixon
  Trouble is, most web sites are still designed and developed by IT professionals, and ruled by the IT mindset. IT believes that a well-designed web site should allow you to ...
  Customer Engagement, E-Commerce, Online Marketing, Web Copy, Website Design, Websites
• The New Rules for Direct MarketingMischelle Weedman-Davis
  Listen up, all you direct marketers now relying on email to deliver your messages. As with any campaign, you need to plan carefully and adhere to best practices.
  Copywriting, Direct Marketing, Email Campaigns, Measurement, Online Marketing, Personalization, Segmentation, Targeting