Online Marketing

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• Seven Questions Local Businesses Should Answer Before Investing in SEOKenton Newby
  In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and ...
  Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a CarScott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, ...
  Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing ...
  Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Attitude Adjustment: Proactive vs. Reactive Marketing
  No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
  High-Tech Marketing, Marketing Strategy, Online Marketing, Recession, Social Media
• Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyKimberly Smith
  In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer ...
• In Content (and Google) We Trust
  Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
  Collaboration, Google, High-Tech Marketing, Online Marketing, Websites
• Online Reputation Management: A View From the TopLeslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven ...
  New Media, Online Marketing, Reputation Management, SEO, Social Media, Social Networking, Twitter, Websites, Word-of-Mouth
• Speed Racer Eats FedEx's Dust
  When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
  Advertising, Marketing Inspiration, Online Marketing, Videos
• The Art and Science of Web Analytics: Going Beyond the Status QuoChris Golec
  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site that acts like a brochure if they are to induce ...
  Marketing Analytics, Metrics, Online Marketing, ROI, Search Engine Marketing, Web Analytics
• Case Study: How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesKimberly Smith
  Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all ...
• Stream a Little Stream of Me
  Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  Branding, Email Marketing, Interactive Marketing, Online Marketing, Social Media, Videos, Word-of-Mouth
• No Downturn in Flatland
  Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
  Channel Marketing, Customer Behavior, E-Commerce, Online Marketing
• I Make the Decisions Around Here
  Oh, the dreaded negative customer review: shoppers love to read it, and marketers live in fear of it. Marketing teams across the land have been trying to develop strategies for ...
  Customer Behavior, Customer Experience, Online Marketing
• Turning Digital into Gold
  While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  Digital Marketing, Email Marketing, Online Marketing, Social Media
• Top 10 for Online Marketing Success in 2009Aaron Kahlow
  Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond.
  Economic Crisis, Online Marketing, Social Networking, User-Generated Content
• Free Firefighting Tools
  When it comes to your company's reputation, what the Internet giveth, it can also taketh away. The benefits of good online buzz can diminish in the space of hours or ...
  Google, Online Marketing, RSS, Small Business
• You Belong in Pictures, Baby
  "In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
  Advertising, Creativity, Interactive Marketing, New Media, Online Marketing, Social Media
• Nah, That's Not Just an Ad. Is It?
  You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
  Advertising, Interactive Marketing, New Media, Online Marketing, Social Media, Television, Videos
• Why Won't Mobile Marketing Learn From Online's Lessons?Bob Walczak
  Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved because online dashboards allowed agencies to monitor and optimize their ...
  Marketing Challenges, Mobile Marketing, Online Marketing
• Case Study: How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsKimberly Smith
  Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut ...