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Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
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Email Marketing: Deliverability Trends and Benchmarks
Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
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Three Ways to Reactivate Lapsed Subscribers
"If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs.
"Instead of sitting ...
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Facebook 'Like' Patterns Akin to Email Opt-In's
People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an ...
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'Like' Means Different Things to Different People
Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, ...
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Deliverability Still a Problem for Email Marketers
Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or ...
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What Does Opt-In Really Mean?
The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
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Do You Really Have Permission to Send That Email?
In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a ...
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17 Email Marketing Terms Every Business Should KnowDJ Waldow
Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
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Three Alternatives to the Permission Gamble
In a post at Email Marketing Reports, Mark Brownlow considers the argument that opt-in permission isn't strictly necessary. "The definition of spam has shifted broadly from 'email not asked for' ...
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Four Email Must-Do Principles to Boost Response
As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax ...
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Will You Still Love Me Tomorrow?
Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog.
"Permission does ...
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Email Delivery: 20% Don't Reach Inboxes
Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in ...
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Just Leave Me Alone!
You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
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Digital Marketing Factbook: A Glimpse Inside
This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be ...
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20% of Commercial Emails Not Delivered
As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than ...
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Avoid Gmail's Black Hole
In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users.
"No, ...
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Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
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Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer BaseRuth P. Stevens
Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any ...
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They're Just Not That Into You
It's one of the oldest clichés in the book, and one of the most persistent: parents who assume everyone else will share an equally enraptured fascination with the accomplishments of ...
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