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A Nine-Step Path to Personal Branding [Infographic]Verónica Maria Jarski
Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
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10 Personal Branding Trends for 2013 (Part 1)William Arruda
At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
Branding,
Career Management,
Content,
Content Marketing,
Job Search,
LinkedIn,
Mobile Marketing,
Personal Branding,
Pinterest,
Social Media,
Social Networking,
YouTube
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How to Design Your Business Card With Psychology in Mind [Infographic]Verónica Maria Jarski
When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card ...
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Is Public Speaking Part of Your Marketing Mix?
You've got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is ...
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10 Tips for Successful Media AppearancesHelena Bouchez
Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines ...
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Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
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What Can You Accomplish in 10 Minutes? (A Lot.)
In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year's resolutions crowd the gym in January—and often vanish by February. ...
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Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies.
As Amanda O'Brien ...
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Personal Branding Trends for 2012 (Part 2)William Arruda
Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand ...
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Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
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Personal Branding Trends for 2012 (Part 1)William Arruda
Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
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Nine Great Ways to Avoid Being a Thought Leader [Slide Show]Craig Badings
Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
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'Tis the Season for Holiday Branding
Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
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Personal Branding Trends: The Top 11 for 2011William Arruda
Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
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Practical Social Media Tips for 2011
With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
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Job-Market Secrets: How to Build Your Network in 12 DaysDebra Feldman
Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to ...
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Three LinkedIn No-Nos
"People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
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Unify Your Online Image: Present All Your Social Links at One Site
When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
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Four Lessons from Posh Real-Estate Agents
If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
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Video—Personal Branding's Killer AppWilliam Arruda
It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the ...
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