Personalization

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• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Succeed in 2019 by Personalizing and Automating Your Sales Content
  Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 ...
  Content, Marketing Automation, Personalization, Sales
• Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
  Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
  Content, Customer Behavior, Metrics, Personalization
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• How to Sell on FacebookNate Gadzhibalaev
  The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as ...
  Ad Copy, Advertising, Facebook, Personalization, Social Media
• Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]Laura Forer
  Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see ...
  Content, Email, Email Marketing, Personalization
• How B2B and B2C Firms Approach Personalization DifferentlyAyaz Nanji
  B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.
  B2B Marketing, B2C, Marketing Strategy, Personalization, Research Summaries
• Online Marketers: The Next Big Trend in MarketingAyaz Nanji
  What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.
  AI, Marketing Strategy, Personalization, Research Summaries
• Three Tests That Can Save Your Marketing Personalization StrategyLindsay McGettigan
  Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
  Customer Relationships, Marketing Strategy, Personalization
• Email Personalization: What Consumers Want From Retailers [Infographic]Ayaz Nanji
  Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.
  E-Commerce, Email, Email Marketing, Personalization, Research Summaries, Retail Marketing
• The Personalization Maturity Ladder [Infographic]Laura Forer
  Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your ...
  Customer Communications, Marketing Challenges, Marketing Strategy, Personalization
• Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
  You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
  Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
• Six Essential Email Marketing Tips [Infographic]Laura Forer
  Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.
  Email, Email Marketing, Marketing Automation, Personalization
• The Retail Email Marketing Tactics Consumers Appreciate MostAyaz Nanji
  Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.
  E-Commerce, Email, Email Marketing, Personalization, Research Summaries, Retail Marketing
• How to Effectively Personalize Your Marketing CommunicationsJohn Collins
  Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, ...
  Behavioral Marketing, Data, Personalization
• The Future of Email: Four Questions and Answers for 2018Eric Wanta
  What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for ...
  AI, Content, Email, Email Marketing, Marketing Automation, Personalization, Videos
• Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh Clingam
  For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  Customer Relationships, Demographics, Marketing Strategy, Personalization, Personas, Segmentation
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura Forer
  Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
  Advertising, B2C, Customer Communications, Customer Retention, Multichannel Marketing, Personalization
• Master Your Holiday Email Marketing Campaigns With These Eight TipsScott Heimes
  Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to ...
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization