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How to Keep It Human in the Robotized SocialverseAlesia Krush
Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
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The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
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Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
Customer-Centric,
Customer Experience,
Customer Insight,
Customer Loyalty,
Data,
E-Commerce,
Landing Pages,
Mobile Marketing,
Personalization,
Social Media,
Testing
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The Five Big Problems of Big DataGerardo A. Dada
The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
B2C,
Business Intelligence,
Customer Insight,
Data,
Digital Theory,
E-Commerce,
Marketing Analytics,
Measurement,
Metrics,
Personalization,
Retail Marketing
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Get More Green on Black Friday, Compliments of RemarketingAngel Morales
Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
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How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]Christian Gulliksen
Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your ...
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How to Mimic Google's Personalized Search to Laser-Target Web AudiencesAlesia Krush
That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google ...
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Microsegment Your Way to Success in Social Media MarketingRic Dragon
Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
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Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
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Why Your Customers Are Just Not That Into YouDan Kohn
Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
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Four Email Marketing Trends That Remain Strong
If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012.
Scary thought, yes. But ...
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Case Study: One Company's Clever Approach to Turning Online Transactions Into Social ExperiencesKimberly Smith
Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
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Five Steps for Building Your Email and SMS Lists via Social MediaChris Watland
Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
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The Email Marketer's Success Kit: Five Trends for 2012Maciej Ossowski
Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to ...
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How to Avoid Four Deadly Email Program Sins
"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
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Do Your Product Suggestions Delight or Alienate Subscribers?
We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
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Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
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Six Last-Minute Holiday Email Marketing Tactics [Slide Show]Jim Davidson
The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy ...
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Three Tips for a Pitch-Perfect Pitch
"Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
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Three Ways to Avoid Email Marketing Oblivion
Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
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