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Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Maria Jarski
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
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How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
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Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
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New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
Advertising,
B2C,
E-Commerce,
Google,
Local Marketing,
Location-Based Marketing,
Measurement,
Metrics,
PPC Campaigns,
Promotions,
Search Engine Marketing
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Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
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Mobile Search Advertising Just Got Way Easier: AdWords Enhanced CampaignsLarry Kim
Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an ...
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Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
Advertising,
Content Marketing,
Customer Behavior,
Google,
Humor,
Inbound Marketing,
Keywords,
Measurement,
Metrics,
PPC Campaigns,
Public Relations,
Search Engine Marketing,
SEO
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Confusion About How Facebook, Google Make MoneyLenna Garibian
Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
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Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
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Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
B2B Marketing,
Content Marketing,
Digital Marketing,
Digital Theory,
Direct Marketing,
Integrated Marketing,
Marketing Strategy,
Measurement,
Mobile Marketing,
PPC Campaigns,
Sales
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PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
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Five Critical Elements in a Successful PPC Campaign
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
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Four Tips for the Perfect PPC Landing Page
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period.
"After seeing those results it is fair to say that I ...
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Is Outsourced PPC Right for You?
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
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Above-the-Fold Placement on SERPs Drives Brand Value
The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
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Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]
Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so...
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Is a PPC Campaign Right for You?
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
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Newspaper Digital Ad Sales Not Offsetting Print Losses
As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ...
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Half of SMBs Use Social Media for Marketing
More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly ...
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Five Must-Do's to Get the Most Out of Local SearchJon Schepke
Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five ...
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