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62% of Shoppers Use a Mobile Device in Stores to Check PricesAyaz Nanji
The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
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Consumer Price Sensitivity and Deal Seeking Up in 2013Ayaz Nanji
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012,
according to a recent survey of US consumers by Parago.
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Three Steps for Stopping Checkout AbandonmentJames Duval
Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
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The 7 Ps of Customer Retention MarketingKarl Wirth
We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
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What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
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Why Being Human Matters in MarketingEmily Eldridge
Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely ...
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Let's Make a Deal on Daily DealsBertrand Van Overschelde
The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and ...
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The Importance of 'Free'
When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
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Just What Do Marketers Do, Anyway?Barbara Bix, Olga Taylor
Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute ...
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Five Reasons Your Advertising Shouldn't Lead With Price
Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
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Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your CompanyDan Hill
Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
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How to Battle the Downturn With Foursquare
"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
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How to Get SaaS Pricing Right
Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in ...
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Women Eager to Receive Mobile Coupons
Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
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Top-Gaining Site Categories in March Led by Auto
Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
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Shoppers Seek Coupons and Free Shipping Offers
Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to ...
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Disconnects Plague Loyalty Programs
Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, ...
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Don't Let This One Get Away!
One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
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Marketing Is So Much More Than Promotion: Just Visit My HairdresserBarbara Bix
What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business ...
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Holiday Retail Forecast Revised Upward
Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
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